Google Introduces New App And Video Ad Capabilities

Wednesday, September 14, 2016

Google Introduces New App And Video Ad Capabilities

Google Introduces New App And Video Ad Capabilities

 

By ROMMY IMAH

 

Google is announcing a couple of upgrades to its ad capabilities today as part of the DMEXCO digital media conference in Germany.

 

A report by techcrunch.com said that first up are its Universal App Campaigns, where developers can promote their apps across search, display, Google Play and YouTube advertising.

 

Google says these campaigns have resulted in more than 3 billion app downloads, but earlier this year, it also said developers would be able to target users who are likely to take a specific action (not just installing the app). Now it’s announcing that this targeting option is available to all advertisers.

 

It’s also announcing a new type of TrueView ad — for YouTube viewers, TrueView is the format that makes ads skippable, while for advertisers it means that they only pay when an ad gets viewed in its entirety or drives a download or purchase. With the new TrueView for action format, advertisers can include a custom call-to-action button — like “Get a quote,” “Book now” or “Sign up” — in their video ad.

 

Google says this option could be particularly useful for advertisers in “high consideration” industries, like those in financial services, automotive, or travel. It’s going to testing this format for the rest of 2016.

 

  Nickname Can't be blnak

  Please enter a comment

Recent Comments

  • cj

    congratulation sir, pls i dont mind to be employed as a cleaner or security in any of the offices, thanks and God bless you.

    View Article
  • Nasiru Yayalle

    This is very interesting article . Very educative,informative and sensetized the data subscribers globally. I appreciated the DG"s effort and talent of this nature.

    View Article
  • Oremus

    My brother the Paint make sense

    View Article
  • Info

    Kikikiki, cosmetic achievements....if you know you know

    View Article
  • Info

    Kikikiki, cosmetic achievements....if you know you know

    View Article
Techtrybe