JUST IN: Etisalat Nigeria To Become 9Mobile
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By Our Reporter
Etisalat Nigeria seems to be moving fast in its resolve to retain subscribers’ confidence in the embattled telecoms firm if media reports trending early Thursday afternoon is anything to go by.
Unconfirmed reports claim that Etisalat Nigeria has changed its name to 9Mobile.
Though the new brand name has not been made official, reports claim that at a board meeting held Thursday afternoon in Lagos, the name 9Mobile was adopted and notice has started going to all staff of the telco across the country about the change in name.
Emerging Markets Telecommunication Services Ltd. (EMTS), hitherto trading as Etisalat Nigeria had said last week that it was in discussions with Etisalat Group regarding the continued use of the brand, Etisalat, assuring it will issue a statement once discussions were concluded.
DigitalTimesNigeria recalls that EMTS had said then that though it was aware of the recent news reports regarding Etisalat Group’s withdrawal of its right to the continued use of the Etisalat brand in Nigeria, it had a valid and subsisting agreement with the Etisalat Group, which entitled EMTS to use the Etisalat brand, notwithstanding the recent changes within the Company.
“Indeed, discussions are ongoing between EMTS and Etisalat Group pertaining to the continued use of the brand, and EMTS will issue a formal statement once discussions are concluded. The final outcome of the use of the brand in no way affects the operations of the business as our full range of services remain available to our customers,” said Ibrahim Dikko, Etisalat Vice President, Regulatory and Corporate Affairs.
Last week, there were concerns that Etisalat Nigeria might soon be trading under a new brand name following Abu Dhabi's Etisalat’s termination of its management agreement with its Nigerian arm in which it gave a business time of two to three weeks to phase out the brand in Nigeria.
Chief Executive of Etisalat International, Hatem Dowidar told Reuters last week that all of Etisalat Nigeria’s UAE shareholders had exited the company, adding that discussions were ongoing with Etisalat Nigeria to provide technical support the embattled telco.
Already, a new board has been constituted, with Dr. Joseph Nnanna emerging as Chairman, and Mr. Boye Olusanya as Chief Executive Officer. Other members of the board include Mr. Oluseyi Bickersteth, Mr. Ken Igbokwe, and Mrs. Funke Ighodaro.
Etisalat Nigeria began business in 2008 with the groundbreaking “0809uchoose” campaign. It has a subscriber base of 21 million.