World Blood Donor Day: Google Puts The Spotlight On Blood Donation With LifeBank
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Records show that Nigeria has some of the lowest blood donation rates in the world, with just 10% of the population donating freely. That makes it crucial that what blood there is, arrives safely and timeously where it’s needed.
The fact that Nigeria has the fourth-highest maternal mortality rate in the world, accounting for 19% of all maternal deaths globally underlines the need for blood donations in the country.
Postpartum haemorrhaging (the loss of too much blood following birth) is the leading cause of such deaths. The lack of infrastructure to get crucial blood supplies in Nigeria compounds this problem.
However, one organisation doing vital work in addressing this issue is LifeBank, which is not only working to get more Nigerians to donate blood, but also to get blood safely to the patients who need it most urgently.
To tackle this problem, LifeBank created and mapped an online blood repository in partnership with 52 blood banks across Lagos, resulting to doctors requesting a blood type and immediately access a map that tracks the journey of the delivery.
With LifeBank’s model, blood is typically used within one week of being stored at a bank and wastage is all but eliminated – and supply is finally meeting demand.
The second of these mandates is fulfilled using a digital platform, which sorts orders based on urgency, location, and price. Dispatch riders move blood in boxes that are padlocked and can only be opened by the recipient using a Bluetooth connection or key.
By designing a system to connect blood banks to hospitals via Google Maps Platform, LifeBank has been able to decrease delivery time from 24 hours to less than 45 minutes.
LifeBank founder, Temie Giwa-Tubosun says: “In the race to get blood to patients, every second counts. Donated blood has a shelf life of just six weeks. Often, it expires before it is ever used because doctors are unable to locate the type of blood that they need.
“The doctors who need the blood and the blood banks who are discarding blood needed to somehow find a way to communicate with each other. Using the Google Maps Platform to create an interface for these once-disconnected entities by mapping each location involved in blood distribution across Lagos – from hospitals to blood banks to the delivery drivers – has given us a solution.”
Before LifeBank, finding and delivering blood to a patient in Lagos could take several hours and in some cases, several days. LifeBank changed the game, transporting blood in a record-breaking average of 45 minutes from initial request to final delivery. As Temie puts it, “without a technology like Google Maps, we’d be in the dark.”
To date, LifeBank has signed up over 5,800 new donors, moved over 13,800 pints, served 300-plus hospitals, and saved more than 4,000 lives.
Today, as part of the build-up to the World Blood Donor Day, Google is using its voice to highlight the need for people to donate blood through a spotlight campaign showcasing the work done by LifeBank and Giwa-Tubosun.
Google announced it is also supporting the creation of a short documentary due to be released later this year.
Mojolaoluwa Aderemi-Makinde, Head of Brand and Reputation, Google Sub-Saharan Africa says: “Organising information and making it accessible is at the heart of Google’s mission. LifeBank’s system shows just how much magic can happen when universally accessible tools and information meet human creativity, aspirations and resilience.”