The Access Bank DiamondXtra Season 15 campaign train was in the rocky town of Abeokuta on Friday, August 4, 2023, where excited customers were treated to an unmeasured potpourri of entertainment and loyalty rewards.
Tagged XtraAwoof Season, the DiamondXtra Season 15 will target the reward of over 1000 DiamondXtra account holders with the sum of N135m by the time the season ends in December 2023.
Bolaji Aboderin, Regional Director, West at Access Bank told the mammoth crowd of customers who gathered for the official unveiling of the promo at Abeokuta that DiamondXtra Season 15 is a reward scheme aimed at giving back to the bank’s loyal customers.
“This is a reward scheme to give out to our loyal customers. All you need to do is to open a DiamondXtra account and maintain a minimum balance of N5,000 or more, and you are good to go. One good thing about Access Bank is that we have a reward system put in place to appreciate customers for their loyalty, and patience, and for having faith in us.
“We have so far rewarded customers to the tune of about N6.3b. This season alone, we are giving out N135m which could go to anybody as long as you are an Access Bank DiamondXtra account holder. The promo is an ongoing thing, and it is very transparent. We have two regulatory bodies that supervise this scheme, and it is automated,” he said.
Aboderin said Access Bank remains the leading bank in Ogun State in terms of customer base and deposit volume and urged Nigerians living and doing business in Abeokuta and its environs to subscribe to the DiamondXtra account so as to the rewards being given out by the bank.
Adaeze Umeh, Group Head, Consumer Banking said Access Bank was in Abeokuta to launch the DiamondXtra Season 15 promo and make sure everybody within and around the city is carried along in this new season.
She noted that the promo cuts across everybody in the entire nation but that the bank only chose some pockets of very heavy traffic areas where a lot of Access Bank customers are to actually make the new season remarkable to them.
“Beyond what we are doing today to mark the launch, every quarter we will be rolling out the big draws for them. Talk about 20 people going to win N1m each, and talk about the total number of people that will be rewarded with total cash prizes of N500,000, N300,000, N200,000, N100,000, etc. But we are looking at a total of about 8,448 customers this season.
“In addition, there are two strong new things we are bringing on board this season. We are bringing on board loyalty draws meant to reward those who have been loyal, who save, who use their Access More, and people who use their *901#. This is the time to actually stay loyal, keep using your account, and I am sure the winning will come to your home.
“For us in Access Bank, we are pioneering a lot of acquisitions across various channels, be it PoS agents around, be it human agents who actually go the markets, collect the money and help our customers make deposits. Part of our strategies is to make sure we dominate the market.
“As part of the Season 15 launch, Access Bank will be offering free Digital Marketing training because the result of the poll we carried showed that a lot of people indicated that it’s digital marketing they require to set up their businesses, to promote themselves, and reach out to a lot of customers. We are doing this as a way of impacting lives, and creating new meanings for our customers,” she said.
Olukemi Olubunmi Awodipe, Regional Manager, Ogun State at Access Bank said the live draws were for Access Bank customers who have been loyal to the bank over the years and those who just signed up for the DiamondXtra account.
“The draw here today is for our customers who have been loyal to us over the years. We are still going to have monthly and quarterly draws. It’s awesome seeing people attesting to the credibility of the draws, giving testimonials of their exciting experiences participating in the DiamondXtra promo over the years” Olukemi said.
A testimonial was given at the event by one Mrs. Grace Adebutu who said she won a Hyundai Accent car in the DiamondXtra Season 9 promo in what she described as a very transparent and credible process and urged Access Bank customers to keep faith with the bank as some people could be lucky to win some of the prizes lined up for this season.
One of the highlights of the event was the on-site live draws that produced 20 winners who each smiled home with the sum of N10,000 instantly transferred to their DiamondXtra accounts.
Among those who won the N10,000 instant reward are Kabirat Aderiloye, Funmilayo Adeoye, Folashade Adeola, Akintunde Pelumi, Oluwatosin Aremu, Olamilekan Adepoju and Solomon Madubueze.
DiamodXtra account is an interest-yielding hybrid account that is opened with a minimum of N5,000 and allows the deposit of both cash and third-party cheques not more than N2m. it has a combination of both savings and current account features.