In the news:
- Apple unveiled new AI features for its major products at the WWDC in Cupertino.
- The new “Apple Intelligence” will enhance text and images, as well as improve Siri’s capabilities.
- These enhancements represent a major milestone in Apple’s AI journey, facilitated by a collaboration with OpenAI.
Apple unveiled artificial intelligence-fueled features across several key products on Monday, heralding the long-awaited entry of the tech giant into the high-stakes AI race.
The latest version of Apple’s operating system will deliver customizable tools using generative AI for iPhones, Mac and iPad, Apple said at the Worldwide Developers Conference (WWDC) hosted at the company’s headquarters in Cupertino, California.
Language tools will be able to improve or summarize text and image generators will supplement photos with extra adornment.
The AI capability, called Apple Intelligence, amounts to the “next big step for Apple,” CEO Tim Cook said on Monday.
The advance results from an agreement between Apple and OpenAI, the firm behind popular text bot ChatGPT, Cook added.
A revamped Siri, for instance, will draw on generative chat technology to improve its language comprehension and retain context from previous requests, the company said.
Since its launch in 2011, Siri has functioned primarily as a hands-free tool for responses to specific prompts, such as queries about the weather or a user’s upcoming calendar.
The new version, Apple said, will carry out extended conversations and aid in intricate tasks.
Further, Siri will be able to take actions within a user’s product, pulling up photos or adding text to the Notes app, the company said.
