Africa has recently experienced a technological and innovation boom, largely as a result of the ingenuity and diligence of its product leaders. Many of these leaders have found success because of their ability to use data to drive product innovation.
This article features three of Africa’s finest product managers, including Olatunji Obaoye, Senior Product Manager at Africhange, who have successfully used data to drive product innovation.
OLATUNJI OBAOYE, a senior product manager at Africhange, has played a key role in advancing data-driven product innovation. With operations in Africa and Europe, Africhange is a remittance company that uses blockchain technology and peer-to-peer exchange to provide users in Canada with a simple way to send money.
Olatunji is in charge of overseeing and developing the roadmaps for all products included in the Africhange portfolio, such as Africhange, Cryptofully, and NairaEx. He has put in place data-driven decision-making procedures that enable the business to gather and analyse consumer input and usage statistics to guide the creation of new products.
This strategy has assisted Africhange in locating market gaps and creating products that satisfy the demands of its clients.
OLUWASEUN OYINSAN: At Paystack, a payment platform that enables companies to accept payments from clients in Nigeria and throughout Africa, Oluwaseun Oyinsan, a product manager, has successfully used data to drive product innovation.
Oluwaseun is in charge of creating and introducing new products that cater to the needs of Paystack’s clients in his capacity as a product manager. He has incorporated data into the creation of fresh products like Paystack Commerce, which enables companies to sell goods and services online.
Oluwaseun has created products that address the demands of Paystack’s customers by utilising data to detect market gaps.
WALE ADEKOYA, Co-founder, and CEO of EveryIncome, is a product leader who has effectively used data to drive product innovation at EveryIncome, a platform that assists people in Africa in achieving wealth and financial security.
Wale has created products and services that cater to the target market of EveryIncome by using data to discover their wants and preferences.
EveryIncome, for instance, has created a platform for financial education that offers customers tailored financial counselling and suggestions based on their income, expenses, and financial goals. This strategy has helped EveryIncome stand out in the market and develop a devoted clientele.
To sum up, these three African product leaders have shown the value of effectively utilising data to drive product innovation.
These industry leaders have been able to pinpoint market gaps and create solutions that cater to the wants and preferences of their target customers by using data to guide product development and decision-making processes.
