As part of its year-end drive to deepen customer engagement and celebrate everyday digital banking, PalmPay has unveiled a ₦400 million festive rewards campaign that will see users earn cash prizes and win fully sponsored international travel experiences for simply using the PalmPay app for their daily transactions.
Scheduled to run from December 17, 2025, to January 8, 2026, the campaign transforms routine payments and transfers into opportunities for exceptional rewards.
It aligns with PalmPay’s broader Purple December brand campaign, which marks the culmination of the company’s flagship brand initiatives and community-focused activities for the year, reinforcing its commitment to rewarding loyalty while closing out 2025 on a high note.
At the centre of the rewards campaign is the PalmPay World Travel Carnival, an interactive card collection experience that allows users to earn city cards by completing transactions on the app.
Users are required to collect five city cards – London, New York, Dubai, Sydney, and Cape Town and combine them into a World Card, which unlocks a share of the prize pool.
The more World Cards a user creates, the larger their share of the cash rewards. Any extra uncombined cards can be swapped with friends and other PalmPay users to help complete additional World Cards.
Beyond cash prizes, the Carnival introduces Free Global Trips, offering users the chance to win fully sponsored international travel experiences.
In each round of the promotion, the top two users with the highest number of eligible transactions of ₦100 and above, and who hold at least one World Card, will emerge as winners of an all-expense-paid trip abroad.
The grand prize covers visa processing, round-trip international airfare, five days and four nights of hotel accommodation, visits to select tourist attractions, meals, airport pick-up and drop-off, as well as all transportation required for scheduled tour activities during the trip.
Winners will be selected through a transparent leaderboard system, with rewards credited automatically at the close of each round on December 25, December 31, and January 8.
Participation is simple:
- Complete tasks on the PalmPay app, such as Airtime, Data, Transfers, and other specific transactions listed in the app, to earn cards.
- Collect all five city cards.
- Swap cards with friends to complete your collection.
- Combine cards to form a World Card and earn cash rewards.
- Perform more transactions to climb the leaderboard for a chance at the global trip prize.
To ensure fairness, PalmPay has instituted strict rules: no cheating, bots, fake accounts, or manipulation. Any violations may lead to disqualification or account bans. Additionally, the Free Travel Prize is limited to one per user throughout the campaign.
Speaking on the launch, Femi Hanson, Head of Marketing & Communication, said “This festive rewards campaign is about turning everyday banking into meaningful value for our users.
“With the World Travel Carnival as the headline activation, we are reinforcing PalmPay’s promise of being the smarter way to bank—where smart financial decisions unlock bigger opportunities.”
More information is contained here: download PalmPay
