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Digital Times Nigeria
Home » Product Management: My Perspective
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Product Management: My Perspective

DigitalTimesNGBy DigitalTimesNG16 April 2020No Comments3 Mins Read6 Views
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By Ehioze IWEKA

The Journey
As a Product Manager, I have had an exhilarating and fulfilling experience that has added in a great sense to my professional career.

My journey into product management was not an accidental one; it was borne out of curiosity, the need to be a solution provider and a growth mindset.

My background in Project Management and Business Analysis has proved to be a great asset in my transition into Product Management.

I discovered that Product Management requires a combination of skills, such as strategic thinking, leadership, customer focus, and project management.

The knowledge and experience I gained in my previous roles were very valuable in helping me understand the product lifecycle and identify customer needs.

In other to meet the need for a product manager when it arose, I had to take online courses, which was a fantastic opportunity to learn and acquire the necessary skills for Product Management.

The program exposed me to the tools and techniques required to develop successful products, such as design thinking, product road mapping, customer discovery, and agile methodologies.

Skills required

For those of us who are aspiring product managers, there are a number of interpersonal as well as role-related skills that you should have, for you to be a successful product manager.

One of the essential skills required for a Product Manager is customer-centricity. Understanding the customer’s needs, pain points, and expectations is crucial to developing a successful product.

Another critical skill is the ability to communicate effectively with cross-functional teams, including designers, developers, marketers, and executives.

As a Product Manager, it is essential to know the do’s and don’ts of the job. One of the don’ts is assuming you know what customers want without conducting proper research.

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You may have assumptions about the customer’s needs, but it is important to validate them through user research. Another don’t is getting too attached to your product idea. You should be open to feedback and be willing to pivot when necessary.

On the other hand, the do’s include building strong relationships with your team members, setting clear product goals, and constantly communicating with stakeholders. You should also strive to understand the market and stay updated with industry trends.

To be a successful Product Manager, you must also have a combination of soft and hard skills. Soft skills include excellent communication, leadership, and the ability to work collaboratively. The hard skills include data analysis, product development, and design thinking.

Conclusion
In conclusion, the Product Manager journey has been rewarding and fulfilling. I have utilized my skills and knowledge to develop successful products that meet customer needs.

My advice to aspiring Product Managers is to never stop learning, be open to feedback, and be customer-focused. Keep in mind that product management is a dynamic field, and you need to keep up with industry trends to stay relevant.

****Ehioze Iweka can be reached through the following: Email iehioze@gmail.com, Twitter (ehis_iweka), LinkedIn: www.linkedin.com/in/ehiozeiweka.

#Ehioze Iweka #Perspective #Product Management
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