Syncthesis Innovation Hub has teamed up with SquirrelPR, Africa’s pioneer PR management software, to give Web3 startups across the continent a powerful boost in visibility, credibility, and growth.
The partnership underscores Syncthesis’s commitment as a trusted ecosystem enabler, while leveraging SquirrelPR’s cutting-edge PR and media relations tools to empower startups with structured storytelling and communications support.
According to information available to Digital TimesNG, the collaboration will deliver affordable and impactful PR solutions for startups navigating Africa’s fast-evolving Web3 landscape.
At the core of the initiative is the launch of a Web3 PR Accelerator, through which Syncthesis will nominate select startups, and SquirrelPR will grant them discounted access to its platform, along with PR mentoring and hands-on guidance.
By combining Syncthesis’s ecosystem reach with SquirrelPR’s technology-driven approach, the two organisations aim to reshape how emerging Web3 ventures connect with audiences, build credibility, and scale across Africa.
In addition, the partnership will co-create thought leadership opportunities, including webinars, masterclasses, and media spotlight sessions that equip founders with essential communication strategies.
Speaking on the partnership, James Ezechukwu, Co-founder of SquirrelPR, said: “At SquirrelPR, our mission has always been to bridge the gap between innovation and visibility. African Web3 startups are building ground-breaking solutions, but too often they struggle to tell their stories to the world.
“This partnership with Syncthesis gives us the opportunity to ensure these startups not only build but are also heard, trusted, and celebrated. Together, we are creating an ecosystem where visibility becomes a growth catalyst.”
As part of the collaboration, the partners will also integrate PR Clinics at Web3 events, organise startup spotlights for media coverage, and co-sponsor initiatives that amplify startup voices in mainstream and niche platforms.
Syncthesis Innovation Hub, leveraging its extensive startup network and reputation as an ecosystem connector, will ensure participating startups can access the resources needed to scale both reputationally and commercially.
Also commenting on the partnership, Boluwatife Ogunsina of Syncthesis Innovation Hub said, “Our work at Syncthesis is about enabling startups to thrive through better positioning and ecosystem connections. Partnering with SquirrelPR allows us to deliver even greater value by ensuring our startups are equipped with world-class PR tools and mentoring.
“This collaboration is not just about communications; it is about building trust, accelerating adoption, and amplifying Africa’s role in the global Web3 economy.”
This partnership is poised to transform how Web3 startups in Africa engage with media, investors, and the wider ecosystem, ensuring that innovation is matched with visibility, credibility, and growth opportunities.
