News Highlights:
- TD Africa and Zebra Technologies showcased cutting-edge edge-enabled solutions
- The event emphasized a shift from transactional sales to data-driven, customer-centric partnerships
Reinforcing their shared vision for Africa’s digital evolution, TD Africa and Zebra Technologies convened industry leaders at a strategic partner event in Lagos, themed “Accelerate Your Business with Zebra.”
Digital TimesNG gathered that the gathering brought together key stakeholders from the retail, logistics, and manufacturing sectors to examine how real-time, edge-enabled technologies can fuel operational efficiency, innovation, and competitive growth.
At the heart of the event were Zebra Technologies’ advanced solutions in rugged mobility, data capture, RFID, and real-time analytics. These tools, designed to power intelligent operations at “The Edge,” were showcased as vital enablers for businesses looking to stay agile in a fast-changing digital landscape.
Drawing inspiration from the high-stakes world of Formula 1 racing, Zebra likened its channel strategy to the sport’s demands for speed, accuracy, and continuous adaptation.
Partners were challenged to shift from traditional transactional approaches and embrace data-driven, customer-centric models that reflect the precision and performance found on the racetrack.
Chioma Chimere, Coordinating Managing Director of TD Africa, reaffirmed TD Africa’s pioneering role in tech distribution: “At TD Africa, we are not just delivering devices, we are driving transformation.
“Our partnership with Zebra continues to redefine what is possible in business operations across the continent. We remain committed to equipping our partners with the right tools and insights to win.”
A strong delegation from Zebra was present to deepen local engagement, including Deveshan Naicker, Channel Lead for Africa; Samson Ihemekwele, Channel Manager, West Africa; Kehinde Adelakun, Sales Engineer; Tinashe Taruvinga, Territory Manager; and Mercy Mogolotsane, Distribution Manager.
Speaking during the event, Neil Gouveia, Sales Director for Africa at Zebra Technologies, emphasised the strategic importance of partnership: “Africa is a growth frontier, and we are fully committed to helping our partners unlock new levels of performance at the edge.
“With the right technologies and local alliances with TD Africa, businesses here can leapfrog limitations and lead in the digital era.”
With a product demo session exploring Zebra’s expanding portfolio from mobile computing to visibility services, the event underscored a shift from product delivery to solution enablement.
TD Africa’s facilitation and deep market access played a pivotal role in driving turnout and energising Zebra’s channel ecosystem.
As Africa’s foremost tech distribution powerhouse, TD Africa once again demonstrated its leadership in enabling global technology brands like Zebra to scale their reach and impact.
The “Accelerate Your Business with Zebra” event marks another powerful milestone in shaping a smarter, faster, and more connected business future for the continent.