Titan Trust Bank Limited in collaboration with the International Finance Corporation (IFC), last week, launched an online platform to empower business owners with the knowledge to manage and grow their businesses amid the COVID-19 pandemic.
The move is part of the bank’s initiative to continuously support entrepreneurs in the country by providing financial and advisory services for the growth of their businesses.
The bank said in a statement that the programme tagged, “Doing Business Online”, is aimed at helping business owners cope with the operational stress of the current pandemic and also serves as an enabler for them to create an active online presence, digitalize their products and services and find new ways to connect with their customers.
“The sustainability of businesses in the private sector is paramount as they are important contributors to the economy and are a source of job creation and global economic development. Nigeria is no exception to the private sector dominating the business landscape in the Nigerian economy.
“The wave of the global pandemic had a significant impact on not only economic activity but also the way of doing business and both large and small businesses had to develop coping mechanisms to survive in the ‘new normal’.
“Titan Trust Bank recognized an opportunity to add value to a segment that may sometimes be ignored and leveraged on its relationship with the International Finance Corporation to provide an interactive knowledge session for its customers,” the bank said in the statement.
Participants at the first virtual edition of the initiative held on February 18, 2020, gave positive testimonials on how relevant and rewarding they found the training.
Participants at the training, numbering over 200 were taken through series of webinars by business and digital experts on how to use social media and online tools to transform businesses from the traditional space to an online digital marketplace.
They were also taken through how to set up an online business, identifying the best ways to make product offerings available online and finding the target market.
Others included understanding how online payments work, how to deliver purchased goods and services to clients, and other value-adding business tools to improve business branding, visibility, profitability and easy connectivity with customers.
Dr Adaeze Udensi, Executive Director, Titan Trust Bank, said during a remark at the event that the bank recognises the needs of businesses and is focused on delivering simple digital and non-digital banking solutions to its customers.
“With the emerging trends, it is either a business goes digital or it dies,” she said.
Mudassir Amray, Managing Director/Chief Executive Officer of Titan Trust Bank, who also attended the webinar noted that the current pandemic and its untold impacts have caused a lot of panic in the business scene all around the world and Nigeria is not left out.
“And as a financial service provider that is passionate about the future and committed to tomorrow, it is important we constantly update our customers with knowledge of current trends for them to excel, promote and grow their businesses,” he said.
Amray further added that other interesting sessions have been lined up for the coming weeks which will be delivered in partnership with seasoned business experts and promises to be relevant during the pandemic and beyond.
Titan Trust Bank was recognized on the global stage by the New York-based Global Finance Magazine, as the ‘Best Trade Finance Provider in Nigeria for the year 2020’, an award previously won by only the first-tier banks in Nigeria.
This comes in just 15 months of its commercial operations.
