Digital Times Nigeria
  • Home
  • Telecoms
    • Broadband
  • Business
    • Banking
    • Finance
  • Editorial
    • Opinion
    • Big Story
  • TechExtra
    • Fintech
    • Innovation
  • Interview
  • Media
    • Social
    • Broadcasting
Facebook X (Twitter) Instagram
Trending
  • Just In: MTN Apologises As Fibre Cut Cripples Services In Enugu, Benue States
  • Nigeria Must Claim Its Seat In Global AI Economy, Experts Warn At GITEX 2025
  • NITDA DG Calls For Pan-African AI Collaboration At GITEX Nigeria 2025
  • Zinox, KongaCares Partner To Unveil Groundbreaking “Computerize Nigeria” initiative At GITEX Nigeria
  • How Two Nigerian Students Won Airtel Africa Foundation Fellowship
  • Konga Unveils “All In All, Everything ×2 – Category Month” Shopping Campaign
  • Nigeria’s Fintech Growth Hinges On Regulator–Operator Partnership, Stakeholders Say
  • NCC Moves To Strengthen Cybersecurity Framework As Telecoms Face Growing Threats
Facebook X (Twitter) Instagram
Digital Times NigeriaDigital Times Nigeria
  • Home
  • Telecoms
    • Broadband
  • Business
    • Banking
    • Finance
  • Editorial
    • Opinion
    • Big Story
  • TechExtra
    • Fintech
    • Innovation
  • Interview
  • Media
    • Social
    • Broadcasting
Digital Times Nigeria
Home » Visa Launches New ‘Where You Shop Matters’ Initiative To Support Small Businesses In Nigeria
Business

Visa Launches New ‘Where You Shop Matters’ Initiative To Support Small Businesses In Nigeria

DigitalTimesNGBy DigitalTimesNG18 June 2020No Comments3 Mins Read3 Views
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
VISA NEW
Share
Facebook Twitter LinkedIn Pinterest Telegram Email WhatsApp

 

Visa, the world’s leader in digital payments, has launched its new “Where You Shop Matters’ initiative that aims to champion and enable entrepreneurs in Nigeria while encouraging consumers to support small businesses.

Alongside a new SMB resource hub, Visa has published the COVID-19 CEMEA Impact Tracker highlighting the recent effect the novel coronavirus pandemic has had on commerce for consumers and small merchants in Nigeria.

The findings of the report highlight increased anxiety with consumers staying away from all but essential retail. 68% of consumers polled reported going grocery shopping less often, while 67% reported taking public transportation less often.

The impact of the pandemic still hasn’t dampened the resolve of the Nigerian consumer however, as respondents believe that it will take about 6 months for the business environment to return to normalcy.

During the pandemic, many consumers in Nigeria have started shopping online for the first time for essentials. 71% of consumers surveyed say that COVID-19 has led to their first online grocery purchase, while 69% have made their first online purchase from pharmacies.

Overall, the report points to a shift towards online commerce, with cash transactions being replaced by digital payments.

KEMI OKUSANYA
Kemi Okusanya, Vice President, Visa West Africa……..Photo Credit: The Niche

Kemi Okusanya, Vice President, Visa West Africa said about the findings: “The pandemic is impacting business everywhere. The findings of the COVID-19 CEMEA Impact Tracker suggest shoppers have changed how they shop and this is already having a major impact on how merchants do business.

“As consumers adapt to the current restrictions, many have changed how they shop and turned to online outlets for their shopping. These changes, present challenges but also enormous opportunities for all merchants, including small businesses.”

READ ALSO  Classera Raises $40m In Biggest Series A Funding In EdTech

According to the report, 55% of consumers admit to now spending less while also highlighting a trend that suggests shoppers have transformed how they shop.

Asked about spending habits, consumers are increasingly optimizing their trips – 66% buying in bulk, making lists to avoid impulsive purchases, and buying non-perishable items to ensure fewer trips.

“It is vital that merchants in Nigeria understand consumer behaviours and adapt accordingly- eCommerce and digital solutions will undoubtedly enable growth.

“At Visa, we are proud to support merchants and recognize that many small businesses have been most adversely affected by the pandemic.

“From eCommerce to security, our “Where You Shop Matters” initiative aims to help support them and champion the local small businesses that serve as the backbone of our communities,” Okusanya added.

Launched on the 17th of June, “Where You Shop Matters” will help support small businesses through the Visa Small Business Hub, a merchant platform providing tools and information on how to start, run and grow small businesses.

The platform will also feature leading merchants who embody the passion and entrepreneurship of small businesses across Nigeria.

#Initiative #Small Businesses #Visa #‘Where You Shop Matters’ Nigeria Support
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleAccess Bank Confirms Death Of Staff, Seals Office In Line With Business Continuity Plan
Next Article Google Commits $175 Million To Racial Equity With Focus On Black-Owned Businesses
DigitalTimesNG
  • X (Twitter)

Related Posts

Nigeria Must Claim Its Seat In Global AI Economy, Experts Warn At GITEX 2025

4 September 2025

NITDA DG Calls For Pan-African AI Collaboration At GITEX Nigeria 2025

3 September 2025

Zinox, KongaCares Partner To Unveil Groundbreaking “Computerize Nigeria” initiative At GITEX Nigeria

3 September 2025

Konga Unveils “All In All, Everything ×2 – Category Month” Shopping Campaign

2 September 2025

LG Electronics Puts Community First With Free Solar-Powered Water And Laundry Facilities In Abeokuta

27 August 2025

SquirrelPR, Syncthesis Innovation Hub In Strategic Partnership To Empower Web3 Startups In Africa

25 August 2025

Comments are closed.

Categories
About
About

Digital Times Nigeria (www.digitaltimesng.com) is an online technology publication of Digital Times Media Services.

Facebook X (Twitter) Instagram
Latest Posts

Just In: MTN Apologises As Fibre Cut Cripples Services In Enugu, Benue States

6 September 2025

Nigeria Must Claim Its Seat In Global AI Economy, Experts Warn At GITEX 2025

4 September 2025

NITDA DG Calls For Pan-African AI Collaboration At GITEX Nigeria 2025

3 September 2025
Popular Posts

Building Explainable AI (XAI) Dashboards For Non-Technical Stakeholders

2 May 2022

Building Ethical AI Starts With People: How Gabriel Ayodele Is Engineering Trust Through Mentorship

8 January 2024

Gabriel Tosin Ayodele: Leading AI-Powered Innovation In Web3

8 November 2022
© 2025 Digital Times NG.
  • Advert Rate
  • Terms of Use
  • Advertisement
  • Private Policy
  • Contact Us

Type above and press Enter to search. Press Esc to cancel.