Nigeria’s digital landscape continued its rapid evolution in 2025, and YouTube remained at the center of this cultural acceleration. Far beyond being a platform for viral moments, YouTube served as a stage where Nigerian creativity shaped global conversations and reinforced the country’s growing influence in music, film, and digital storytelling.
Throughout the year, Nigerians increasingly turned to the platform not only for entertainment, but for identity, learning, and connection. Music videos became shared experiences, film clips ignited national conversations, and creators across genres used YouTube to redefine visibility in an expanding digital ecosystem.
It is within this context that YouTube has released Nigeria’s official 2025 Top Lists, celebrating the artists, filmmakers, and creators who dominated viewer attention. The announcement also coincides with the introduction of YouTube Recap, a new personalized year-end experience that offers users a tailored breakdown of their viewing habits.
Music Dominance in 2025
Nigeria’s music scene was a defining force on YouTube in 2025. The year’s chart-toppers showcased a dynamic blend of inspirational gospel, innovative Afrobeats, and rising talent pushing genre boundaries.
Gaise Baba and Lawrence Oyor’s “No Turning Back II” struck a powerful spiritual chord with audiences, while Shallipopi’s “Laho” and Davido’s “With You” became nationwide anthems, driving massive engagement across playlists and social feeds.
These music videos did more than entertain; they shaped moods, united audiences, and ultimately formed the soundtrack of the year.
Top 10 Music Videos – Nigeria (2025)
- No Turning Back II | Gaise Baba & Lawrence Oyor
- Shallipopi – Laho (Official Video)
- Davido – With You (Official Video) feat. Omah Lay
- Olamide, Seyi Vibez, Asake, Young John – 99 (Official Video) feat. Daecolm
- Asake – Why Love (Official Video)
- Rema – Baby (Is It A Crime) [Official Video]
- Chella – My Darling (Official Visualiser)
- Wizkid – Kese (Dance) (Official Video)
- Shallipopi, Burna Boy – Laho II (Official Video)
- Davido – With You feat. Omah Lay (Visualizer)
Creators Who Defined the Year
Nollywood’s dominance on YouTube reached new heights in 2025, driven by a blend of established filmmakers and emerging independent storytellers.
Channels such as Omoni Oboli TV and Itelediconstudio delivered blockbuster-style series and films that kept millions of Nigerians engaged. Meanwhile, comedic sensation Brain Jotter leveraged humour to build a vast, loyal digital community. These creators, among others, are shaping the future of local entertainment through accessible, on-demand storytelling.
Top 10 Creators – Nigeria (2025)
- Omoni Oboli TV
- Itelediconstudio
- Uchenna Mbunabo TV
- Saira Movies
- Maurice Sam TV
- RuthKadiri247
- APATATV+
- Uche Montana TV
- Sonia Uche TV
- Brain Jotter
A New Way to Relive Your Year on YouTube
To complement the national rankings, YouTube has introduced YouTube Recap, its most personalized year-end feature yet. The tool offers users a fun, shareable summary of their viewing habits, highlighting top-watched channels, favourite content categories, new discoveries, and even “Personality Type” cards that assign viewers one of 14 personas based on their consumption patterns, from “Sunshiner” to “Adventurer.”
The feature also identifies whether users rank among the top 25 percent of viewers for their favourite creators. Users can access their YouTube Recap directly from the homepage of the YouTube app.
Speaking on the release, Addy Awofisayo, Head of Music for Sub-Saharan Africa, YouTube, said: “Nigeria’s creative energy is undeniable, and this year’s lists prove that the nation’s artists and storytellers are creating content that resonates globally.
“From chart-topping music to must-watch Nollywood dramas, we’re proud that YouTube is the place where this talent can shine. With the new YouTube Recap feature, we’re excited to give every user a fun, personal way to celebrate the videos that made their own year special.”
