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Home » Zabira Reinvents Itself As “The People’s Wallet” In Bold Brand Relaunch
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Zabira Reinvents Itself As “The People’s Wallet” In Bold Brand Relaunch

mmBy Rommy Imah28 August 2025No Comments2 Mins Read1 Views
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Zabira
L–R: Stanley Emmanuel, Head of Sales & Business Development, Zabira Technologies; Abisola Alade, Head of Customer Support, Zabira Technologies; Isaac John, Founder & CEO, Zabira Technologies; and Ike Ekemah, Head of Marketing & Communications, Zabira Technologies, during the media roundtable organized to announce the company's rebrand in Lagos on Tuesday August 26, 2025, ahead of it's 6th anniversary.
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From a modest wallet solution in 2019 to one of Africa’s fastest-growing digital asset exchanges, Zabira Technologies has unveiled a new identity that cements its place as a trusted hub for digital finance.

The company’s rebrand, marking its sixth year of operations, introduces Zabira as “The People’s Wallet,” a symbol of its renewed focus on clarity, trust, and accessibility.

Today, Zabira stands as more than just a crypto trading platform. It provides individuals and businesses with a seamless ecosystem for acquiring, storing, swapping, and growing digital assets, alongside services such as gift card trading and bill payments.

According to the company, the relaunch reflects its mission to be Africa’s most reliable and user-centred digital asset hub, combining speed, security, and simplicity in every transaction.

“Today, Zabira is expanding its reach across crypto exchange, gift card trading, and bill payments, while staying anchored on our core values captured in the acronym S.P.A.R.K.—Security, where we ensure compliance and safety in every transaction; People, by putting users and our team at the centre of everything; Agility, by constantly innovating to deliver fast and seamless solutions; Reliability, through consistent and dependable service; and Knowledge, which empowers us to lead with expertise in digital finance,” said Isaac John, CEO and Founder of Zabira Technologies.

“Evolving into The People’s Wallet, Zabira now prioritizes safety, user experience, and financial empowerment. We are positioning ourselves as a reliable and inclusive financial companion for Africans.”

Commenting on the rebrand, Ike Ekemah, Head of Marketing & Communications, added: “With this new identity, we are making crypto and digital payments more accessible for everyday Africans.

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“Zabira is redefining how people interact with digital assets—offering everything from seamless crypto exchanges and competitive gift card trading to utility bill payments and cross-border transfers. We provide a one-stop platform for secure, efficient, and hassle-free transactions.”

Guided by innovation and a user-first philosophy, Zabira empowers Africans to take control of their financial journey anytime, anywhere.

Whether stepping into crypto for the first time or seeking smarter, faster, and more reliable ways to transact, Zabira brings speed, security, and simplicity to every interaction.

#Brand Relaunch #The People's Wallet Zabira Technologies
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Rommy Imah
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Rommy Imah is Founder/Editor of Digital Times Nigeria (www.digitaltimesng.com). He has been in active journalism in over two decades with a bias for technology and business reporting. He is particularly passionate about technology and how it can be used to transform human life, businesses and services.

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