News Highlights:
- TD Africa’s pivotal role in bridging global innovation with African markets was reinforced at the ASUS Partner Event Summit Nigeria 2026.
- ASUS showcased breakthrough devices and support programs—including the Zenbook Duo, Zenbook A14, and All-in-One systems.
TD Africa once again underscored its position as the leading enabler of global technology brands across Africa by playing a defining role at the ASUS Partner Event Summit Nigeria 2026, hosted at the Radisson Blu, Ikeja.
The high-profile summit convened partners, stakeholders, and industry leaders for an immersive showcase of ASUS’s cutting-edge innovations, with TD Africa at the centre of the conversation as the key distributor driving access and adoption across the continent.
Attendees gained hands-on experience with ASUS’ expanding portfolio, tailored to diverse audiences ranging from students and professionals to creators and enterprise clients.
Highlights included breakthrough devices unveiled at CES, such as the Zenbook Duo with its dual-screen productivity design, the ultra-lightweight Zenbook A14, and ASUS’s versatile All-in-One systems—all reinforcing ASUS’s commitment to performance, versatility, and user-centric design.
Beyond product innovation, the event highlighted ASUS’ support ecosystem, including Perfect Warranty, MyASUS, and ASUS Premium Care, alongside the ASUS Gold Partner Rebate Program, all designed to strengthen partner confidence and long-term value delivery.
Speaking at the event, Chioma Chimere, Coordinating Managing Director at TD Africa, emphasised the strategic importance of such engagements in driving adoption and strengthening the technology value chain.
“Events like this go far beyond product showcases; they are critical platforms for building the relationships and understanding required to drive real market growth. At TD Africa, our role is to ensure that global innovation is not just introduced into the market but properly positioned, accessible, and impactful.
“By enabling our partners to interact directly with these technologies, understand their real-world applications, and identify opportunities within their own markets, we are strengthening the entire ecosystem. This is how we drive adoption, build trust, and accelerate digital transformation in a meaningful way across the region,” she said.
Also speaking, Mohammed Kazim, Head of Sales, ASUS, highlighted the importance of local market engagement in translating global innovation into real value. “CES remains a key platform where we introduce our latest innovations globally, but what truly matters is how effectively those innovations reach local markets.
“Our collaboration with TD Africa and other distributors continues to play an important role in ensuring that these innovations are not just seen, but adopted in ways that drive productivity, creativity, and everyday impact across different user segments,” he said.
The event concluded with engaging activities and product giveaways, leaving attendees with both practical insights and strengthened partner relationships.
TD Africa continues to demonstrate its role as a key enabler of technology growth in Africa, bridging global innovation with local markets and ensuring that partners are equipped to deliver real value where it matters most.