For many small businesses, growth starts with returning customers, referrals, and recommendations. But eventually, every business reaches a point where it needs to do more: reach new people, keep up when orders come in, and turn interest into a sale.
On WhatsApp, all of that happens directly in the chat. It’s already where your customers are asking questions, weighing up options, and deciding what to buy. What many business owners don’t realise is how much more the WhatsApp Business app can do to help – from an AI assistant that replies when you can’t, to tools that bring new customers to your chat and keep existing ones coming back. Here are five ways to power your hustle and grow your business with the WhatsApp Business app.
1. Let Meta Business Agent handle the routine enquiries
As your business grows, so does the number of customer enquiries. Answering the same questions over and over can take time away from running the business. With Meta Business Agent, an AI-powered assistant available inside the WhatsApp Business App, it can help answer questions, recommend products and schedule appointments, even when you can’t get to your phone.
You train it on your own products, prices and FAQs, so every customer gets a reply that sounds like you, not a generic one.
The Meta Business Agent is continuing to rollout globally, and you can sign up to find out when it’s available to you here: https://whatsappbusiness.com/ai-subscribe/
2. Reach new customers with ads that click to WhatsApp
For every business, reaching beyond your existing customers is an important part of growth. As your business grows, you need ways to help new people discover you. Ads that click to WhatsApp can help you do that by turning your Facebook and Instagram ads into direct conversations, bringing new customers straight to WhatsApp to chat with your business.
3. Turn your WhatsApp Business catalog into a digital shopfront
Customers often want to see what you offer before they decide to buy. Instead of sending individual photos and prices every time someone asks what’s available, add product photos, names, descriptions and prices to your catalog so customers can browse what you sell directly in the chat.
4. Keep your customer conversations organised with lists
As more people buy from you, keeping track of everyone can become a challenge. Lists on the WhatsApp Business app can help businesses organise contacts and communicate with the right groups of customers.
Use lists to organise customers by what they’ve bought or asked about, so you’re personalizing your responses and not sending everyone the same message.
5. Keep your business top of mind with WhatsApp Status
Not every customer is ready to buy the first time they hear about your business. Regularly sharing useful updates on your status can help keep your business visible to customers and contacts.
Use your status to showcase new products, share promotions, announce availability, give customers a behind-the-scenes look at your business or remind people what you offer. It’s an easy way to stay connected without sending individual messages to everyone. Keep your updates useful and give customers a reason to check back.
The bottom line
WhatsApp Business is packed with features designed to help small businesses grow, stay organised, and engage with customers effortlessly. With it, you can bring more of your day-to-day business into one familiar chat.
