Nigerian consumers are set to benefit from improved access to dermatological expertise, authentic skincare products and professional guidance following the introduction of La Roche-Posay’s immersive Living Lab experience in Lagos, organised in partnership with Konga Health.
Described as the largest event of its kind organised by a single skincare brand in Nigeria to date, the three-day initiative, held from November 4 to 6, 2026, at Oasis, Victoria Island, brought together dermatologists, beauty professionals, industry leaders, influencers and consumers to explore the science behind effective skincare.
The experience, organised by La Roche-Posay, a brand under L’Oréal Dermatological Beauty, in collaboration with Konga Health, its official distributor in Nigeria, was designed to bridge the gap between dermatological science and everyday skincare decisions through interactive exhibitions, product demonstrations, medical consultations and industry engagements.
At the heart of the Living Lab was a consumer education initiative aimed at helping Nigerians understand common skin conditions, identify suitable skincare solutions and make informed choices about the products they use.
The event showcased five of La Roche-Posay’s major skincare franchises: Cicaplast, formulated for skin repair and healing; Mela B3, targeting hyperpigmentation; Anthelios, for sun protection; Lipikar, designed for dry and atopic-prone skin; and Effaclar, developed for acne-prone skin.
A major attraction was the interactive skin science exhibition, where visitors explored issues relating to the skin barrier, hyperpigmentation, acne, ultraviolet exposure and product authenticity. Participants also benefited from free consultations with certified dermatologists and members of the L’Oréal Dermatological Beauty MedSquad, who provided professional skin assessments, guidance and practical skincare recommendations.
Among the medical professionals involved was Dr Ayesha Akinkugbe, dermatologist and Vice-President of the Nigerian Association of Dermatologists (NAD). Other specialists included Dr Folakemi Cole-Adeife, alongside dermatologists and skincare professionals who facilitated educational sessions and medical engagements.
Speaking at the event, Chairman of Zinox Group, Leo Stan Ekeh, drew attention to the enormous opportunities in Nigeria’s beauty and personal-care industry, describing the sector as one with considerable potential for investment, innovation and expansion.
He underscored the importance of bringing internationally recognised brands and quality products closer to Nigerian consumers, particularly in a market where growing demand for skincare solutions presents opportunities for businesses and investors.
Similarly, Anaïs Routhiau, Business Development Manager, LID LDB SSA, said the Living Lab provided an opportunity to bring La Roche-Posay’s commitment to dermatological science directly to consumers, enabling them to understand their skin better and appreciate the science behind the products they use.
The event also attracted prominent business leaders, including Mrs Chioma Ekeh, Group Chief Executive Officer of TD Africa; Prince Nnamdi Ekeh, CEO of Konga Group; Gozy Ijogun, CEO of Task Systems; Dave Omoregie, Chief Operating Officer of Konga Group; and Yvonne Enwerem, Vice-President of Konga Health.
Representatives of L’Oréal Dermatological Beauty included Rabah Deroueche, Business Development Director, LID LDB SSA; Anaïs Routhiau, Business Development Manager, LID LDB SSA; Nadia Amasa, Digital Lead, LID LDB SSA; and Simisola Marinho, Head of E-Commerce and Digital, Nigeria.
Other notable personalities and stakeholders included actor and Chief Living Lab Officer, Osas Ighodaro; beauty creator Nicole Chikwe; Ijeoma Balogun, Founder and CEO of Redrick PR; Ayesha Ugwu, Founder and CEO of Hello Perfect Aesthetic Clinic; and Subuola Oyeleye, Founder of Beauty Hut Africa.
Medical doctor and health educator Dr Chinonso Egemba, popularly known as Aproko Doctor, and media personality Mimi Onalaja were also among the participants, alongside other influencers, beauty entrepreneurs and industry professionals.
Beyond the educational and experiential attractions, the Living Lab provided an important platform for discussions around one of the major challenges confronting Nigeria’s expanding skincare market: access to genuine products and credible information.
With consumers increasingly navigating a crowded marketplace of skincare products, brands and sellers, concerns around product authenticity, safety and suitability have made trusted distribution and professional guidance increasingly important.
Through its partnership with La Roche-Posay, Konga Health is seeking to address this challenge by providing Nigerian consumers with access to genuine L’Oréal Dermatological Beauty products through an authorised distribution channel, backed by Konga’s established retail and e-commerce network.
The collaboration underscores the growing importance of connecting reputable global skincare brands with reliable local distribution networks while ensuring that consumers have access to accurate product information and professional dermatological advice.
It also creates opportunities for closer collaboration among healthcare professionals, beauty retailers, entrepreneurs and brand representatives, strengthening the relationship between medical expertise and the commercial beauty industry.
By bringing the Living Lab to Lagos, La Roche-Posay and Konga Health have gone beyond conventional brand promotion to create an engagement platform that combines skincare education, medical expertise, product authenticity and consumer access.
The initiative reinforces a fundamental message: achieving healthier skin requires more than purchasing skincare products; it demands informed decisions, appropriate professional guidance and confidence in the authenticity of the products being used.