The 2024 Brand Finance Report showed a 73 per cent increase in Access Bank’s brand value
Access Bank has again been ranked Nigeria’s most valuable brand by Brand Finance, a leading brand valuation consultancy.
Roosevelt Ogbonna, Access’ CEO, said in a statement on Sunday that the bank was proud of the feat and would continue to deliver exceptional value.
“We are proud to, once again, be recognised as Nigeria’s most valuable brand. This accolade is a testament to our commitment to excellence, innovation and sustainable growth.
“We will continue to focus on delivering exceptional value to our customers and stakeholders, driving positive impact across the communities we serve,” he said.
The 2024 Brand Finance Report showed a 73 per cent increase in Access Bank’s brand value.
According to the report, the increase solidified the bank’s position as Nigeria’s most valuable banking brand.
The 2024 ranking marks the third consecutive year that Access Bank has held the top spot in Brand Finance’s annual ranking of the world’s top 500 banking brands.
Brand Finance added that Access Bank’s brand value soared to N355.3 billion, making it Africa’s 31st most valuable brand.
It said that the growth was primarily driven by significant increases in interest-based income, reflecting improved revenues and robust financial performance.
Brand Finance also said that banking brands contributed 50 per cent of the overall brand value among Nigeria’s top 25 brands.
It stated that among Nigeria’s top 25 brands, banking brands emerged as the most valuable, strongest, and fastest growing.
The values of brands in the rankings are calculated using the Royalty Relief approach, a method compliant with ISO 10668 Standards.
(NAN)
