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Thursday 23rd March, 2023

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Airtel Partners Google To Enhance Mobile Internet Experience In Nigeria, Unveils Mobile Data Platform

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Airtel Nigeria has announced a strategic partnership with Google to unveil Mobile Data Platform (MDP), a new feature that enhances and digitalizes the journey of customers’ data purchase, utilization and management in Nigeria.

Both organisations said in a statement that the newly introduced Mobile Data Platform, which is only available to Android Operating System (OS) users, offers a personalized experience and provides interface for data customers on the Airtel Network to purchase data plans, check data balance and receive threshold notifications seamlessly without a need for memorizing codes or short words.

To access the service, Airtel customers with Android OS are required to go to settings on their Android device, then Google option where they will find the Mobile Data Plan to purchase as well as manage Data Plan and Offers.

Chief Commercial Officer, Airtel Nigeria, Dinesh Balsingh, said Airtel is delighted to be the first telecoms operator in Nigeria and Africa to partner with Google to deliver an innovative service that is offering true freedom and also putting real power in the hands of telecoms consumers as they define their data journey and experience.

“At Airtel, we are deeply passionate about making life simpler, smarter, easier and better for our customers. Indeed, the launch of the Mobile Data Platform is a huge step forward in empowering telecoms consumers to become more productive and successful in their professional and personal endeavours,” he said.

Also commenting on the Mobile Data Platform, Google’s Director, Android Platform Partnerships, Africa, Mariam Abdullahi, said: “Nigerians value having a clear view of their data plan. That is why we’re excited to see Mobile Data Plan interface roll out and give Airtel’s customers a simple way to view, manage and make relevant choices for plan purchases that best fit their needs.”

ALSO READ  Smile Offers Customers Free Streaming Data

The Mobile Data Platform on the Airtel Network is available to both prepaid and post-paid customers.

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Smile Offers Customers Free Streaming Data

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Smile Communications, Nigeria’s foremost and leading mobile broadband provider has introduced a new offer to its teeming customers.

The new offer allows for FREE Streaming data for consumers to stream their favourite content on YouTube, Netflix, and Amazon Prime Video absolutely FREE.

Abdul Hafeez, Chief Marketing Officer, Smile Nigeria, said of the offer, “We are giving our customers so much more when they purchase any of our select Bigga plans with FREE streaming data, so they can have fun engaging with their favourite entertainment and social media services for longer.”

All Smile customers who recharge a Bigga plan, from 1.5GB to 20GB, priced from N1,000 to N5,000, will get an additional 3GB to 5GB FREE streaming data to use between 11 pm and 6 am on YouTube, Netflix, and Prime Video.

Smile said in a statement that with this offer, consumers get access to FREE Youtube, FREE Netflix, and FREE Amazon prime video when they subscribe to any of the select Bigga plans from Smile.

“We are still a consumer-centric organisation that understands the huge financial responsibilities associated peculiarly with the first quarter globally and want to cushion these effects with extra value for our consumers while encouraging other Nigerians to get on the Smile network to enjoy this and many other goodies from Smile,” Hafeez concluded.

Smile communications led in voice call acquisitions in the past year and are poised to enter new markets, as well as deliver several firsts within the telecommunications operating space as the year progresses.

Industry watchers are of the opinion that Smile is a brand to look out for in 2023.

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Buhari Expresses Delight Over Unveiling Of Starlink In Nigeria

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Photo Credit: Ripples Nigeria

President Muhammadu Buhari has expressed delight over the unveiling of Elon Musk-owned SpaceX’s broadband service Starlink in Nigeria.

The President noted that with the commencement of Starlink’s operations in Nigeria, the country now has 100 per cent broadband penetration, adding that Nigeria is the first and only African country so far to enjoy Starlink rollout.

The President’s position was contained in a post tweeted to his verified Twitter page Thursday night.

“We are delighted that Starlink services have been deployed in Nigeria, making us the first African country — and the only one so far — to enjoy this rollout. With this deployment of Starlink, we now have 100 per cent broadband penetration in Nigeria,” Buhari said.

Recall that SpaceX confirmed the deployment of Starlink in Nigeria in a tweet on Monday, stating that Nigeria was the first African country to enjoy its services.

It tweeted, “Starlink is now available in Nigeria – the first African country to receive service.”

Starlink seeks to deliver a global broadband network, using a constellation of Low Earth Orbit to provide high-speed internet coverage with the capacity to penetrate rural and geographically isolated areas.

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ALSO READ  Smile Offers Customers Free Streaming Data
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Israel, Italy Record Lowest Mobile Internet Costs

Mobile internet traffic almost doubled in the last eight years, and today, more than 60% of all website traffic comes from people using mobile devices. But, as the global mobile data coverage gap continues to narrow, the price gap remains wide.

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According to data presented by CasinosEnLigne.com, Israel and Italy have the cheapest mobile internet in the world, while Japan, the US, and Switzerland are among the most expensive countries globally.

Many of the cheapest countries have excellent mobile and fixed broadband infrastructure, which allows providers to offer large amounts of data at reasonable prices, reports ITOnline.

In some countries, economic outlooks also dictate the price, which has to remain low so people can afford it.

According to data from the UK-based price comparison website cable.co.uk, which analysed almost 5 300 mobile data plans across 233 countries, Israel has by far the cheapest mobile internet, with one gigabyte of data costing an average of $0.04 in 2022.

Italy placed second in the global ranking, with a low cost of $0.12 per 1GB. India, France, China, and Spain follow, with $0.17, $0.23, $0.41, and $0.60, respectively.

Although six times more expensive than Italy and almost 20 times more than Israel, the United Kingdom ranked somewhere in the middle of this chart with a cost of $0.79 per 1GB.

On the other hand, Japan, the US, and Switzerland have some of the costliest plans among developed countries.

For instance, 1GB of mobile data in the US costs an average of $5.62, which is seven times more than in the UK, 13 times more than in China, and 46 times more expensive than the average cost in Italy.

The price difference in Switzerland is even worse, with the average cost of mobile data being 61 times larger than in Italy and nine times the UK average cost.

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Japanese mobile data plans are also much more expensive than in other countries. Last year, 1GB of mobile data in the country cost an average of $3.85, nine times the price the Chinese paid and 16 times the average cost in France.

Regionally, North America is the most expensive overall, with an average cost of $4.98 per GB, way above the global average of $3.12. Statistics show Canada is the most expensive country in the region, with a cost of $5.94, followed by the US.

The average cost of mobile internet in Western Europe was far below these figures. Last year, Europeans paid an average of $2.72 per 1G of mobile data, or 45% less than in North America and 12% less than the global average.

That is still far more expensive than the price seen in Asia, which had an average cost of only $1.47 in 2022.

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