Digital Times Nigeria
  • Home
  • Telecoms
    • Broadband
  • Business
    • Banking
    • Finance
  • Editorial
    • Opinion
    • Big Story
  • TechExtra
    • Fintech
    • Innovation
  • Interview
  • Media
    • Social
    • Broadcasting
Facebook X (Twitter) Instagram
Trending
  • Femi Soneye Steps Down As NNPCL Spokesperson
  • Nnaemeka Ani Urges African Tech Innovators To Build With Legacy In Mind
  • Empowering The Displaced: NITDA, NCFRMI Strengthen Alliance For Digital Inclusion
  • Nigeria’s Digital Future Gets Feminine Edge As NITDA Champions Women In AI
  • Nigeria Customs Warns Public Over Rising Online Scams Impersonating Officials
  • Nigeria Launches $11.2m Innovation Hub With Japanese Support To Drive Tech Growth
  • Access Holdings Reaffirms Financial Strength Amid CBN’s Regulatory Forbearance Directive
  • ALTON Clarifies New USSD Billing Policy, Confirms Direct Charges To Subscribers From June 18
Facebook X (Twitter) Instagram
Digital Times NigeriaDigital Times Nigeria
  • Home
  • Telecoms
    • Broadband
  • Business
    • Banking
    • Finance
  • Editorial
    • Opinion
    • Big Story
  • TechExtra
    • Fintech
    • Innovation
  • Interview
  • Media
    • Social
    • Broadcasting
Digital Times Nigeria
Home » ALAT By Wema Clocks 5, Unveils #BeAudacious Campaign
BANKING

ALAT By Wema Clocks 5, Unveils #BeAudacious Campaign

DigitalTimesNGBy DigitalTimesNG3 May 2022No Comments3 Mins Read6 Views
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
ALAT
Share
Facebook Twitter LinkedIn Pinterest Telegram Email WhatsApp

In yet another first-of-its-kind move that further affirmed its trailblazer position in the banking industry, Africa’s first Digital Bank, ALAT By Wema, unveiled its #BeAudacious campaign, as part of activities commemorating its 5th anniversary on Tuesday, May 2.

The #BeAudacious campaign, which was led by the Brand Ambassador and one of Africa’s leading music icons, Davido saw ALAT By Wema target the opening of one million new accounts in a 24-hour period that was also an attempt at putting Nigeria into the Guinness Book of World Records for another first, in the financial services sector.

The disruptive initiative quickly went viral and had the global audience shaken as financial analysts, marketers, brand specialists, social and lifestyle influencers across social media platforms engaged in various discussions regarding the unprecedented move that was executed with Guinness World Record officials as observers.

Apart from the attempt at the world record, the #BeAudacious campaign was also a reward scheme to appreciate customers and Nigerians for their unwavering loyalty and brand affinity to ALAT By Wema in the five years of its existence.

Thus, participants in the bold 24-hour move got rewarded with amazing prizes, including data and airtime.

Unknown to the public, the #BeAudacious campaign had started 2 days earlier on April 29 when mysterious Red Boxes with visible QR Codes sprang up in different parts of the country, with an invitation to the public to take the bold step and scan the QR codes with the #SpotTheRedBoxes and win delightful freebies.

Chief Digital Officer, Wema Bank, Segun Adeniyi, said the campaign was to deepen its affinity with customers and reward their loyalty.

READ ALSO  Wema Bank Hackathon 3.0 Kicks Off

“We are thankful to our customers for this milestone. We appreciate their belief and the unprecedented acceptance of ALAT, our flagship digital bank that improves lives and enhances lifestyles away from the in-branch banking experience.

“It is our special way of giving back to our customers nationwide and celebrating youthfulness, innovation, and evolution of the ALAT By Wema brand, which has played a starring role in Nigeria’s digital banking ecosystem.”

Adeniyi added that the successes of ALAT By Wema in the past five years is a win for Nigerians as it reaffirms its audacity, limitlessness, timelessness, and innovation and that comfort and accessibility for customers will remain the core of its operations.

Launched in 2017 by Wema Bank, ALAT By Wema is Nigeria’s and Africa’s first Digital Bank that enables modern lifestyle banking without being physically present at a bank.

These include account opening, funding, seamless bill payment, transactions, and money transfer, saving goals, free card delivery, instant loan, goal-based loan, and device-based loan. It is available for download on Android, iOS, and web apps.

#ALAT #BeAudacious Campaign #Wema Bank
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleBuilding Explainable AI (XAI) Dashboards For Non-Technical Stakeholders
Next Article Prices Of Data Plans Among Telcos Show Smile Emerging The Most Pocket Friendly
DigitalTimesNG
  • X (Twitter)

Related Posts

Access Holdings Reaffirms Financial Strength Amid CBN’s Regulatory Forbearance Directive

19 June 2025

Access Holdings Sets Benchmark In Fraud Prevention With ₦193.5 Billion Tech Investment

19 May 2025

Access Bank Launches DiamondXtra Season 17 With Expanded Rewards And ‘Salary For Life’

14 May 2025

UBA Increases Dividend Payout By 79%, Plans Further Capital Raise In 2025

28 April 2025

Access Bank Responds To Viral Report Of Employee Filming Colleagues In Restrooms

28 April 2025

Access Holdings Delivers Strong 2024 Results Amid Rising Costs

17 April 2025

Comments are closed.

Categories
About
About

Digital Times Nigeria (www.digitaltimesng.com) is an online technology publication of Digital Times Media Services.

Facebook X (Twitter) Instagram
Latest Posts

Femi Soneye Steps Down As NNPCL Spokesperson

22 June 2025

Nnaemeka Ani Urges African Tech Innovators To Build With Legacy In Mind

22 June 2025

Empowering The Displaced: NITDA, NCFRMI Strengthen Alliance For Digital Inclusion

21 June 2025
Popular Posts

Building Explainable AI (XAI) Dashboards For Non-Technical Stakeholders

2 May 2022

Building Ethical AI Starts With People: How Gabriel Ayodele Is Engineering Trust Through Mentorship

8 January 2024

Gabriel Tosin Ayodele: Leading AI-Powered Innovation In Web3

8 November 2022
© 2025 Digital Times NG. Designed by Max Excellence LLC.
  • Advert Rate
  • Terms of Use
  • Advertisement
  • Private Policy
  • Contact Us

Type above and press Enter to search. Press Esc to cancel.