By Fortunate NNEJI When a company aims to release a lot of new products, it requires a plan to follow up from product development to product launch. So let’s provide a step-by-step guide to product launch to be used as a checklist, covering the following checks: “We have a good product that ensures maximum value and minimum switching cost” “We have conducted Market Research to ensure effective product marketing” “We have ensured Distinguishing Features are well defined” “We have created Positioning and Marketing Objectives” “We have reviewed all these with stakeholders” “We have created Launch Activities And Plan” “We have…
Author: DigitalTimesNG
Private equity firm TPG Growth’s investment arm, The Rise Fund, recently took the lead in a $47.5 million investment in Cellulant, a digital payments provider operating primarily in Kenya and Nigeria. This deal, announced on May 14, marks a significant milestone as the largest investment in any African fintech company to date. It is worth mentioning that this Cellulant funding round, which also included investments from Endeavour Catalyst and Satya Capital, was the largest for an African fintech company since 2017 when Flutterwave secured over $10 million. Cellulant, founded in 2004 by Ken Njoroge and Bolaji Akinboro, initially focused…
By Dotun ADEDOYIN In today’s media landscape, audience measurement is an essential process for media planning and advertising. With the proliferation of media channels, platforms, and devices, the ability to measure audience behaviour and preferences has become more complex and critical than ever. Whether it is TV, streaming, or digital media, understanding who is consuming content is, and how they are doing it is fundamental to creating successful media strategies. In this article, we will explore what audience measurement is and why it is so important, as well as the different methods used to collect data and provide actionable insights.…