MultiChoice Nigeria has announced the headline sponsor for the highly anticipated 6th season of The Nigerian Idol.
The leading Pay-TV entertainment company stated that Rite Foods Limited, manufacturers of Bigi Soft Drinks is the headline sponsor of the music reality show.
Recall that in December 2020, MultiChoice Nigeria made known to the public that it was bringing back the highly-rated music reality show, and a bigger winner’s prize that includes a recording contract and 50 million Naira worth of prizes.
It has now announced Bigi Soft Drinks as the headline sponsor of the show.
Channel Director M-Net, Wangi Mba-Uzoukwu, said, “We are pleased to welcome Bigi as our headline sponsor on this exciting project. The Nigerian music landscape is one with a lot of promise. We want to play a part in making sure we help build that industry.
“Our contribution is in the form of talent identification and giving the talents a platform to express themselves. We know doing this will require that we put all hands on deck and bring in others to combine resources to make this work. We couldn’t have asked for a better partner than Bigi Soft Drinks, and we are excited for what’s to come.”
Sharing similar sentiments, Managing Director, Rites Foods Limited Seleem Adegunwa, said, “This is a partnership we are proud of, and it is a way for us to support the Nigerian creative industry as well as our customers. Being a part of this initiative is also in line with our resolve to support the drive of the Nigerian youth.”
The auditions for the Nigerian Idol have been concluded, and the show is expected to be live on both DStv and GOtv anytime from now.