Connect with us

Thursday 3rd December, 2020

ADVERTISEMENT

Business

Facebook Begins Nigerian SMB Success Stories Series, Partners BellaNaija & Guardian TV

Published

on

Samiah Oyekan-Ahmed, Tricia Ikponmwonba, Gina Ehikodi-Ojo, and Oluwatoyin Onigbanjo

Facebook has announced the start of its #FBSuccessStory campaign, aimed at spotlighting Nigerian entrepreneurs using Facebook, Instagram and WhatsApp to grow their business.

The campaign, running for six weeks, is designed to celebrate, whilst inspiring future entrepreneurs, and highlight the tools available to scale their businesses.

“We’re proud of the role that we have in enabling SMBs to grow and scale. We know that small businesses are the cornerstone of economies and make significant contributions. This campaign is a celebration of some of these Nigerian SMBs making an impact, both in Nigeria and beyond.” said Kezia Anim-Addo, Facebook’s Head of Communications, Africa.

Running from November 18th to 21st of December 2020, #FBSuccessStory will air exclusively on both BellaNaija and The Guardian TV as a special series showcasing four Nigerians that have experienced growth by using Facebook’s platforms and product offerings to overcome business challenges, connect to their target audiences, and achieve successes in their marketplaces.

The four entrepreneurs selected include Tricia Ikponmwonba, owner of TriciaBiz; Samiah Oyekan-Ahmed, owner of The Gift Source; Oluwatoyin Onigbanjo, owner of Augustsecrets; and Gina Ehikodi-Ojo, owner of Foodies and Spice.

Featured in the campaign, and commenting on Facebook’s impact on her business, Samiah Oyekan-Ahmed, a medical doctor turned entrepreneur and founder of The Gift Source, said, “My business experienced phenomenal growth using Facebook, Instagram and WhatsApp. I was able to build a formidable community on the platforms using audience insights, which helped me to deliver meaningful messages to new and existing customers. As a result of this growth, I have been able to employ more people, and deliver more sales.”

Featured in the campaign are:

Tricia Ikponmwonba – founder of Tricia Biz, an online training and academy platform in Lagos, Nigeria that provides affordable and quality business advisory service for micro, small and medium scale entrepreneurs.

Tricia has used Instagram to reach and guide over 130,000 small and medium scale businesses in increasing their bottom lines in various industries worldwide.

Oluwatoyin Onigbanjo – founder of Augustsecrets, an award-winning child nutrition brand in Nigeria that provides healthy, handmade cereals & snacks for babies and young children.

Toyin has been able to feed over 30,000 children with her products within the first 18 months. Through her use of Facebook paid advertising, she has been able to reach customers across all the 36 states in Nigeria, including securing clients from Ghana, Canada, Cameroon, Gambia, and Nairobi.

Gina Ehikodi – founder of Foodies and Spice, Nigeria’s foremost food and travel show. With the help of Facebook, Gina has been able to showcase and promote other food brands through her annual food festival called Foodaholic Festival.

Through her use of video content and relevant food hashtags, she has gained a following of over 100,000 on Facebook and Instagram and has become a food influencer, with a large audience who look up to her for ideas on how to cook and also manage their food business.

Media partner, Bunmi Amosu, Head of Video Content at The Guardian TV, added, “As one of Nigeria’s foremost multi-media and news platforms, we are continually seeking new ways to share the authentic African story.

“It is exciting to partner with Facebook on this project to showcase entrepreneurs doing their best to rewrite the narrative about Africa. We trust this project would inspire many more African business owners to take advantage of the opportunities available and write their own success stories.”

Uche Pedro, Founder of BellaNaija, and media partner said: “BellaNaija has always believed in celebrating people making an impact in their industries. This is why we are delighted to work with Facebook to spotlight local entrepreneurs leading change within their communities in West Africa.

“This BellaNaija-Facebook partnership has given us another opportunity to support business owners and brands as we applaud their resilience in an exceptionally tough year.”

 

Share Post

Business

At Cool-C Car Mart, Quality Cars And Affordable Prices Stand Us Out- Izuh

Published

on

Mr Chinwuba Izuh, CEO, Cool-C Car Mart

Cool-C Car Mart is a marketplace for virtually all brands of foreign used (Tokunbo) cars ranging from Mercedes to Toyota, Honda, Volkswagen, Lexus, and Nissan amongst others.

Located along 7th Avenue, Festac Town, Lagos, Cool-C Car Mart does not only boast of an array of brand new-looking cars, it is a place where auto lovers can get their dream cars- Saloons and SUVs in particular, at very cheap and affordable prices.

Mr Chinwuba Izuh, Chief Executive Officer of Cool-C Car Mart, told digitaltimesng.com that his firm has contributed in no small way in helping Nigerians own their dream cars in spite of the harsh economic realities.

“We are a company built on integrity and quest for quality products. That is why we’ve never had any after-sales issue with any of our customers because we ensure that what we import into this place are well tested, quality automobiles.

“In spite of this integrity and quality assurance, we still rank the Number 1 when it comes to affordable pricing. We do this, not because we are covering the cost of importation but because we feel the pains Nigerians are going through. We know what Nigerians are passing through and the desire to own their dream cars.

“What we have here is a combination of quality and affordable products. Our mission here is to ensure that Nigerians willing to have their dream cars are not denied such necessity and luxury as a result of the high cost of automobiles,” Izuh said.

The CEO stated that in the past when the Nigerian economy was booming, Nigerians were purchasing brand new cars because they could afford them then, regretting that unfortunately, that regime is now history.

According to him, “In those good old days when the country’s economy was buoyant, new car purchases were not only common but thrived. However, with the worsening economic downturn, brand new (or ‘tear rubber’) cars have become too expensive for many. Today, foreign used cars have become an alternative because they come neat, solid and cheaper.”

“The National Bureau of Statistics (NBS) released a report last year showing that Nigeria spent a whopping sum of N148 billion to import used vehicles in the first quarter of 2019. It showed that used vehicles are the third most imported goods in the country, behind Laboratory glassware and motor spirit.”

He noted that the company plans to get into aggressive marketing of its products by commencing online sales via the website, Instagram, Facebook, YouTube and other social media platforms, stating that that imported foreign used cars known as Tokunbo has till date, remained a phenomenon.

“You know that with the advent of the Internet, particularly social media, there has been an emergence of online car shopping sites making the purchase and sale of cars easy for Nigerians with just smartphones and access to mobile data.

“In addition to giving Nigerians the opportunity of coming to our ultra-modern showroom in Festac Town, we are going to open up the virtual platform for our existing and prospective customers to sit in the comfort of their homes and make orders for cars of their choice,” Izuh said.

On what stands out Cool-C Car Mart, Izuh said apart from its affordable prices, its customers are allowed to properly scrutinize the specifications of the car of their choice, mileage covered as well as a mandatory test driving to ascertain the state of health of the car.

 

 

Share Post
Continue Reading

Business

Konga Website Records Huge Traffic As Shoppers Grab Black Friday Offers

Published

on

Indications have emerged that Konga, Nigeria’s foremost composite giant, witnessed a massive surge from bargain-hungry shoppers who kept vigil on its website in the early hours of today to grab the Black Friday deals on offer.

The development comes as the world marks the global celebration of the 2020 edition of Black Friday today, Friday, November 27.

Investigations reveal that the traffic spike on www.konga.com was recorded from midnight when Konga rolled out its exclusive offers for Black Friday.

Computing products such as laptops and Tablet PCs, among others, mobile phones, electronics, Home & Kitchen appliances and Fast Moving Consumer Goods (FMCG) were among the categories that witnessed the highest patronage from shoppers.

Earlier, Konga had announced the release of 35,000 units of laptops, Personal Computers (PCs), tablets and complimentary printers through Konga Bulk – a development that is bound to have contributed to the heavy traffic witnessed on its website from midnight.

Also, Konga Bulk is making the devices available at unbelievable prices, unmatched anywhere else in the market, as a way of easing the pain of many Nigerian consumers and in line with the spirit of this year’s Black Friday.

Meanwhile, more eager shoppers are expected to join the hunt for Black Friday deals at Konga this morning, with the company’s chain of retail stores across Nigeria also expected to record significantly higher footfalls from walk-in customers.

Equally important, traffic to the Konga website will expectedly maintain an upward spike today.

The e-Commerce giant has lined up a number of offers to make today’s Black Friday event a remarkable one for its customers.

These include price slashes across major product categories, flash sales, treasure hunts and other freebies, even as it assures customers of swift deliveries of their orders.

 

Share Post
Continue Reading

Business

Konga Bulk Offers 35,000 Laptops, PCs, Others At Huge Discounts Friday

Published

on

Konga, Nigeria’s foremost e-Commerce giant, is set to make available over 35,000 units of laptops, Personal Computers (PCs), tablets and complimentary printers at giveaway prices for Nigerians through Konga Bulk, its innovative, bulk purchasing platform for those buying large quantities while also offering the same opportunity to retail buyers as well.

Konga unveiled the special prices for the devices at 12am-midnight for the Black Friday celebration today while at the same time, assuring of swift deliveries to all customers.

The products range from devices for kids, students, educational institutions and major corporate high-end users.

Brands on offer are Lenovo, HP, ASUS, Dell, Zinox and Samsung tablets, among others. All devices are brand new and latest models of Laptops, Desktops, Tablets PCs and complimentary HP Printers.

The devices can be accessed via https://www.konga.com/content/bulkorders

This development is bound to come as a much-needed respite for Nigerian consumers, corporates and educational institutions who have been paying over the odds for scarce computing devices in the face of a prevailing global scarcity occasioned by supply disruptions as a result of the COVID-19 pandemic and which are being projected by major OEMs to persist till June 2021.

Furthermore, Konga Bulk is making the devices available at unbelievable prices, unmatched anywhere else in the market, as a way of easing the pain of many Nigerian consumers and in line with the spirit of this year’s Black Friday which will be marked globally today, Friday, November 27.

Kalu Johnson, Vice President, Strategic Business at Konga, says it is an offer that is worth taking advantage of.

‘‘As the largest source of computing and other digital devices in Nigeria, it is rewarding to know that we have earned the trust of global OEMs at this point of the critical need for Nigerians. Yes, it may not be enough for the country but we have commitments from our major partners for additional inventory for Nigeria at this period of scarcity. Interestingly, we have for all ages and all needs.

‘‘We have taken into consideration the inconveniences and huge pain being borne by Nigerians, many of who are paying excessively exorbitant prices for scarce computing devices. This is why we have decided to make these devices available at highly discounted prices via Konga Bulk for bulk buyers.

“It is a once in a lifetime opportunity for individual users, resellers, business owners, cooperatives, corporate organizations and educational institutions to take advantage of giveaway prices to stock up on their essential needs,’’ he disclosed.

Konga Bulk is a mega platform which has been touted a potential game-changer, offering manufacturers, distributors, resellers as well as Small and Medium Enterprises (SMEs) an opportunity to take advantage of Konga’s world-class assets including its secure regional warehouses, smart offices, cutting-edge technology, advanced digital logistics capabilities through an internally-owned subsidiary, Kxpress and its Central Bank of Nigeria-licensed Mobile payment platform known as KongaPay.

 

Share Post
Continue Reading

Trending