HMD Global has launched a new edition of its Nokia 2660 Flip phone aimed at younger people – Gen Z and Millennials- who want to limit their smartphone screen time to increase their well-being or for other reasons.
The trend, which started in the US, is expected to significantly boost the feature phone market in North America, HMD said.
Available in Pop Pink and Lush Green, the “dumbphone” comes with a brightly coloured and durable clamshell design and sports a rear camera for lo-fi Y2K style pictures, a battery life of weeks, and the snake game. It only supports SMS and calls.
“There’s been a surge of interest in Flip phones, and we believe that the interest is coming from a need to take a break from the constant flow of incoming digital notifications, social media posts, and more.
“People want more simplicity, more face-to-face time, more time to think, and time to have an uninterrupted conversation,” HMD said.
The original Nokia 2660 Flip was launched in 2007. The last 2660 Flip was introduced in the summer of 2022, aimed at older people.
The latest phone has gone on sale in pink, with the green version launching soon.