In a significant step to reshape the development and refinement of fashion, Meta has announced its collaboration with I.N OFFICIAL to unveil the first-ever AI-powered fashion collection at Africa Fashion Week London on Saturday, 9th August.
The Fall/Winter 2025 collection titled ‘Transcendence’ has been created by using Meta AI’s creative technologies at all stages of the design process.
From the earliest stages of colour and fabric selection to storytelling and visualisation strategy, Meta AI played a central role in bringing this collection to life.
Through this collaboration, Nigerian designer Ifeanyi Nwune demonstrates how Meta AI—the world’s most accessible AI assistant, can transform the way fashion brands plan, design and communicate, pushing boundaries at the intersection of fashion and technology.
“We are excited to see how Meta AI is powering bold new expressions of African fashion on a global stage,” said Balkissa Idé Siddo, Public Policy Director, Sub-Saharan Africa at Meta, while speaking about the integration of Meta AI into the creative process of the collection.
“This collection shows how Meta AI, available in apps people use everyday like WhatsApp, Instagram, Facebook, and Messenger, goes beyond just being a tool; it becomes part of the creative process, helping every creator dream bigger, build faster and bring new ideas to life. African creativity has always led global conversations, and with the world’s most accessible AI assistant, that momentum only grows.”
To bring the Transcendence collection to life, Meta AI’s ‘Imagine’ feature enabled the designer to leverage prompts that generated images, such as a bold new silhouette blending traditional African Agbada attire with the classic Japanese Hakama style, which were used as inspiration and mood boards for the design process.
The Meta AI search feature was also used to suggest functional yet artsy accessories for both men’s and women’s fashion. Meta AI provided different ideas on the accessories options based on the keyword used in the prompt.
Speaking about his collection powered by Meta AI, Ifeanyi Nwune, Creative Director of the I.N OFFICIAL fashion house, said “With Meta AI, we are transcending an African future fuelled by unity, creativity, and technology.”
Meta AI is the world’s most accessible AI assistant, available in apps people use every day, including WhatsApp, Instagram, Facebook, Messenger and on meta.ai, helping everyone learn, get things done, create content, and connect to make the most of every moment.
The Meta AI and I.N OFFICIAL collaboration reflects Meta’s ongoing commitment to empowering African creatives with accessible tools that help them express themselves and engage with global audiences.
