In a bold move to empower consumers with instant financial rewards, Premier Cool has unveiled its nationwide “10K for 10K” promotion in collaboration with PalmPay, Nigeria’s leading digital bank.
The initiative will distribute a staggering ₦100 million directly into PalmPay wallets, rewarding 10,000 Nigerians with ₦10,000 each.
Running from January 12 to April 11, 2026, the campaign will see 111 winners announced daily, ensuring thousands of participants experience the excitement of instant cash prizes throughout the three-month period.
Speaking on the campaign, the MD PZ Cussons Africa, Mr Oghale Elueni, said “At a time when financial pressure is real for many households, this promo is our way of easing the load and refreshing Nigerians, emotionally and financially, with a brand they already know and trust.
“Participation is straightforward, and reward is instant on your PalmPay wallet.”
Consumers can take part in three easy steps:
1. Buy a promo-coded pack of Premier Cool 110g (Ultimate or Black) and unwrap to reveal a unique code inside.
2. Scan the QR code on the pack, which leads directly to the campaign microsite and the PalmPay app.
3. Enter the unique code on PalmPay for an instant draw and a chance to win ₦10,000 instantly.
New PalmPay users participating in the campaign will also enjoy a welcome bonus of up to ₦5,550, further reinforcing PalmPay’s commitment to delivering practical value and smarter everyday banking.
Also speaking at the launch, Managing Director of PalmPay Nigeria, Chika Nwosu, noted that this campaign reflects PalmPay’s commitment to delivering real, everyday value to Nigerians.
“By partnering with a brand that families have trusted for decades, we are reinforcing our promise of smarter banking that supports daily living, saving, and financial growth,” he said.
Rewarding Loyalty, the Premier Cool Way
Premier Cool understands the value of loyalty and believes freshness should come with real rewards. With the 10K for 10K Promo in partnership with PalmPay, Premier Cool reinforces its commitment to consumers through meaningful engagement, proving that staying fresh pays.
With decades of heritage under PZ Cussons, Premier Cool remains a symbol of reliability, family well-being, and consistent quality in Nigerian homes.
PalmPay is a leading digital banking platform driving financial inclusion and economic empowerment in underserved emerging markets.
Through its secure, user-friendly, and inclusive suite of financial services, PalmPay empowers individuals and businesses with tools to manage and grow their money.
PalmPay offers a comprehensive range of products, including mobile payments, savings, and micro-insurance via its app and mobile money agent network.