QNET, one of the world’s leading direct selling companies, is intensifying its advocacy for ethical entrepreneurship and responsible business practices in Nigeria.
The company made this reaffirmation during “Beyond VCON: Media Insights from VCON 2025,” a virtual media dialogue held on October 15, 2025, bringing together Nigerian journalists who attended its global V-Convention (VCON) in Penang, Malaysia, an event that attracted more than 10,000 entrepreneurs and innovators from over 50 countries.
In his remarks, Ayokunmi Solesi, QNET’s Country Manager for Nigeria, described the company’s approach as a blend of innovation, empowerment, and community impact. “QNET isn’t about quick sales; it’s about building sustainably and helping others grow,” he said.
During the interactive session, participants shared their reflections from Penang.
Adeyemi Adepetu, Deputy Business Editor and ICT Editor at The Guardian Newspaper, commended QNET’s professionalism and its collaborations with Nigerian regulators and law enforcement agencies, including the EFCC, to curb fraudulent activities.
“QNET’s commitment to ethics and empowerment was visible in every part of the convention,” he said.
Juliet Umeh, Assistant High-Tech Editor at Vanguard Newspaper, added that the event was “an unforgettable journey of purpose and possibility.”
She emphasized how QNET’s RYTHM philosophy reflects in its wellness innovations like the Amezcua Chi Pendant 4, Bio Disc 3, and Q Alive.
For Sulaiman Aledeh, journalist and media executive, QNET’s mission transcends commerce. “What stood out for me was how QNET uses business to uplift people. It’s not just a company; it’s a movement focused on human growth,” he said.
The dialogue concluded with a shared understanding that partnerships between ethical companies like QNET and the media are vital to shaping a transparent and sustainable future for Nigeria’s direct selling sector.
