-Gold Stevie® Award Celebrates Bold Campaign Protecting Consumers Across Africa
In a resounding validation of its integrity-driven mission, global lifestyle and wellness brand QNET has clinched a Gold Stevie® Award at the 22nd Annual International Business Awards (IBA) for its powerful “QNET Against Scams” campaign.
The recognition highlights QNET’s proactive global effort to combat misinformation, expose fraudulent schemes, and protect consumers from scam operations misusing its brand.
At the 2025 International Business Awards (2025 IBAs), QNET was honoured with the following:
- Gold Stevie® Award for QNET Against Scams: Rebuilding Trust Through Crisis Communication and Public Education in Ghana in the Communications or PR Campaign of the Year – Brand / Reputation Management category.
- Silver Stevie® Award for the same campaign in the Public Service category.
- Bronze Stevie® Award for V-Africa 2025: Rebuilding Trust and Empowering Entrepreneurs in Africa Through QNET’s Flagship Convention in the Corporate & Community – Community Engagement Event category.
These honours place QNET among leading global brands recognized for excellence in communications and corporate responsibility.
About the QNET Against Scams Campaign
Launched initially in Ghana in 2024 and then rolled out in Senegal and Sierra Leone, the campaign tackles misuse of QNET’s name by fraudulent actors and educates communities on distinguishing legitimate direct selling from scams.
It combined billboards, radio and TV spots, comic-style flyers, social media, and dynamic street activations, including roller-skating teams, while working closely with law enforcement and regulators to strengthen consumer protection.
Importance of QNET’s anti-Scam Campaign
Fraudulent individuals have misled communities by falsely using QNET’s name to promise jobs, visas, or quick returns. The campaign makes clear that QNET is a direct selling company, and income is earned only through sales of its wellness and lifestyle product sales, and warns the public to be vigilant of false claims being made in its name.
Campaign Impact
- Community Reach: Tens of thousands engaged through grassroots events and outdoor activations in major cities.
- Partnerships: Collaboration with Ghana’s Economic and Organised Crime Office (EOCO), Ghana Police Service and Immigration Service, as well as Nigeria’s EFCC.
- Transparency Tools: Launch of a dedicated Scam Alert portal to help consumers identify and report fraud.
- Media Engagement: Extensive coverage through press briefings and compliance initiatives.
According to the 2024 Global State of Scams report by the Global Anti-Scam Alliance (GASA) and Feedzai, global losses are estimated at about USD 1.03 trillion in the past 12 months, underlining the urgency of corporate-led consumer protection.
“These awards are a validation of our efforts to fight back against those who misuse our brand name to defraud others” said Trevor Kuna, Chief Marketing Officer of QNET.
“We are determined to protect the communities in which we operate and rebuild trust with our customers and stakeholders. Together, they affirm our commitment to responsible entrepreneurship and the values that drive us forward.”
