Smile Communications took its engagement with customers beyond boardrooms and service centres, as it launched a five-day community-focused health and wellness campaign designed to foster closer interaction with the public.
Tagged “Walk for Life,” the initiative, which ran from Monday, December 15 to Friday, December 19, 2025, saw the company’s senior executives walk through selected routes across Lagos.
The programme combined physical wellness with grassroots engagement, creating opportunities for direct interaction with residents and small business owners in the communities Smile serves, while reinforcing the company’s commitment to healthy living and stronger community ties.
Leading the initiative was Smile’s Chief Executive Officer, Mr. Abhulime Ehiagwina, joined by the Chief Technical Officer, Mr. Akin Alayoku, and the Chief Commercial Officer, Mr. Muhammad Shahzad.
The walk commenced daily from Smile’s Head Office in Ikoyi and extended toward key mainland communities over the course of the week.
Speaking ahead of the programme, Mr. Ehiagwina noted that Walk for Life reflects Smile’s broader commitment to fostering wellbeing both inside and outside the workplace.
“This initiative goes beyond physical activity — it is about connecting with the communities we serve, encouraging healthier lifestyles, and demonstrating that leadership is at its best when it steps forward with people, not just for them,” he said.
As part of the walk, Smile executives shared friendly, conversational information about the company’s newly improved Smile MINI, MIDI, JUMBO, MAXI and ANNUAL plans, designed to offer Nigerians more data at lower prices.
Residents and small business owners also had the opportunity to engage the team directly, ask questions, take photos, and even made instant purchases where desired.
According to Olagoke Olaleye, Head of Marketing Operations at Smile Communications, the initiative aligns with the brand’s vision of deeper consumer understanding and engagement.
“For over a year, we have committed ourselves to listening to Nigerians — understanding how they work, stream, learn and stay connected. Walk for Life is an extension of that commitment.
“It was an opportunity to meet consumers on their own turf and sensitise them to the new, more valuable Smile plans in the most human and genuine way possible,” he explained.
Beyond leadership visibility and consumer engagement, Walk for Life has been structured to also promote employee wellness and organisational culture.
Speaking on this internal dimension of the programme, Mrs. Linda Olumide, Head of Talent at Smile Communications, offered a simple but powerful remark: “Healthy teams build healthy companies.”
Throughout the five-day activity, the Smile team stopped at various points to interact with traders, commuters, corporate workers, artisans and young people who depend on internet connectivity for daily productivity.
By using a community-focused approach, Smile aims to create meaningful moments of connection while raising awareness of the newly enhanced data plans launched during the Yuletide season as a year-end gift to its customers.
“Walk for Life” represents a refreshing blend of leadership visibility, wellness promotion, and consumer education, reinforcing Smile’s belief that strong brands are built not only through technology, but through active human presence.