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Saturday 25th March, 2023

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TD Africa Affirms Leadership Position With Catchy New Logo

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TD Africa, Sub-Saharan Africa’s biggest technology, lifestyle and solutions distribution company, has launched a brand new logo.

In consolidating its position as the biggest technology distributor in the sub-region, TD Africa has renewed its identity to better situate its glowing track record of unerring excellence.

The company in the past 21 years has recorded tremendous growth and success in the distribution ecosystem.

With the values and vision of driving a technological revolution across Africa remaining intact, TD Africa has, nevertheless, seen its business model continually evolve to meet the ever-changing and dynamic needs of its customers and the fast-paced technology-driven marketplace – a major reason to unveil a new identity that celebrates the company’s proud history and also situate future ambitions for the next 20 years.

The new logo spots the head of a lion, embossed within a diamond in the company’s famous burgundy colour.

Explaining the inspiration for the new logo, Head of Marketing, TD Africa, Olaposii Kehinde highlighted the need to communicate the company’s indisputable status as front-runners, what it stands for and its true identity, all of which drove the process of creating a new logo.

“We are warmly regarded as the Tech Lions because of the vital leadership role we play in technology distribution across Africa. This concept was brought to life with our new logo. By this development, TD Africa hopes to reinforce its position as the number one player in the tech distribution space.

“The new iconography better conveys the values, mission and strategic direction of the company. It also hopes to engage with its various stakeholders,” he said.

Mrs. Chioma Chimere, Coordinating Managing Director, TD Africa

While appreciating TD Africa’s esteemed customers, Olaposii further disclosed that the new logo has been received with warmth and excitement among staff and other stakeholders.

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“Our partners and customers are very excited by the new look and feel in that, while the ethos of the company remains the same, this new logo gives the company image renewed energy, verve and is well placed to represent the future direction of TD Africa going forward.

“We would like to thank all our customers who have been with us over the past 21 years. It has been a tremendous journey of growth and success. We want to assure them that we are excited and ready for the future. Our vision of bringing technological revolution across Africa remains the same and we believe together we will accomplish great things.”

TD Africa recently marked its 21st anniversary on Friday, May 15, 2020, with a number of memorable activities including a donation to the less-privileged, special price slashes, giveaways and other incentives for its partners as well as a digital party hosted on Instagram Live, the first of its kind on these shores.

And with the new logo circulating across the company’s official channels, partners, customers and other stakeholders are expected to get accustomed to the refreshingly new identity, even as they look forward to exciting new developments from the TD Africa stable.

 

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DIGITAL CURRENCY

Hyperspace Technologies Unveils Keymaster VAULT

Keymaster VAULT is a Low-Cost, Near Field Communication (NFC) technology-Based Hardware Wallet for the African Market

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Chidera Anyanebechi, General Manager, Hyperspace Technologies

Hyperspace Technologies, a Lagos-based Web3 startup specializing in next-level smart security infrastructure and key management systems, Monday announced the launch of its groundbreaking product, the Keymaster VAULT.

Designed to cater to the African market, Keymaster VAULT is a secure, NFC-based hardware wallet that stores private keys offline, offering an affordable and user-friendly alternative to expensive and complicated traditional hardware wallets.

Leveraging the simplicity of Near Field Communication (NFC) technology, the Keymaster VAULT allows users to securely access their digital assets by merely tapping their NFC-enabled devices.

Digital Times Nigeria understands that this eliminates complex installation processes, making the wallet an ideal choice for both cryptocurrency novices and experienced users.

With offline storage of private keys, the wallet significantly reduces the risk of hacks and malware attacks associated with online storage.

Chidera Anyanebechi, General Manager of Hyperspace Technologies said, “We wanted to create a wallet that combines the highest level of security with ease of use, making cryptocurrency storage accessible to a broader audience in Africa.”

“The Keymaster VAULT not only provides an affordable solution but also offers enterprise clients the ability to leverage blockchain-based identity and access management, which we believe will be a game-changer in the industry,” Anyanebechi explained.

The Keymaster VAULT’s advanced encryption technology ensures the utmost security for users’ digital assets.

Its compact design and portability make it a convenient choice for individuals and businesses looking to store their digital assets securely without breaking the bank or dealing with complicated setups.

“The African market has long been underserved when it comes to secure and affordable hardware wallet solutions,” added Anyanebechi.

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“We are excited to bring the Keymaster VAULT to our customers and empower them with a hardware wallet that not only protects their digital assets but also opens doors for innovative applications in blockchain-based identity and access management.”

The Keymaster VAULT is now available for purchase here, giving cryptocurrency enthusiasts and enterprise clients across Africa a secure, affordable, and user-friendly hardware wallet solution.

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Business

IWD: TD Africa Commits N10m Seed Fund For Female Entrepreneurs

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As part of initiatives to mark the 2023 edition of the globally celebrated International Women’s Day (IWD) event, TD Africa, Sub-Saharan Africa’s leading distributor of tech and lifestyle products has rolled out plans to empower women in business with seed funding up to the tune of N10m.

The landmark initiative is being executed through the aptly named “The HERwakening”, a Corporate Social Responsibility (CSR) vehicle pioneered by TD Africa aimed at supporting and empowering female entrepreneurs.

The seed fund is open to female business owners who are retailers of mobile devices and Fast-Moving Consumer Goods (FMCG) or prospective female entrepreneurs looking to start up a business in these identified areas.

Applications, which have commenced for the seed funding, will run from Wednesday, March 8, 2023 (International Women’s Day) through to Saturday, March 18, 2023.

Interested beneficiaries are urged to visit https://tdafrica.com/herwakening-2023/ to register their interest.

“TD Africa is committed to the transformation of lives in Nigeria. In line with the focus of this year’s celebration of International Women’s Day, we understand, as a business, that equal opportunities aren’t enough.

“Therefore, we are going a step further to ensure true inclusion and belonging through equitable action by granting seed funds to female entrepreneurs,’’ disclosed Coordinating Managing Director, Mrs. Chioma Chimere.

“Technology remains a male-dominated sector. However, we are hopeful that this seed funding will go a long way in promoting equity and giving more women a chance to excel in the industry. We are passionate to see dreams come true through this initiative.

“The HERwakening aims to alleviate the hardship and challenges encountered by women-owned businesses. It is also a testament to our pledge to impact and empower female-led businesses and entrepreneurs across Africa with the required resources and technical support to ensure the viability of their ventures.”

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Furthermore, she revealed that, in addition to the seed funds, TD Africa will continue to provide mentorship and training to effectively equip female entrepreneurs with the right tools to achieve business growth, profitability and sustained success.

As earlier mentioned, the seed funding is targeted at prospective and existing retailers/resellers of mobile devices and FMCG products.

After registering, business owners will proceed through two screening rounds where they will pitch their ideas. Successful participants will receive the sum of N2m each, plus free business mentorship and consultation.

TD Africa’s intervention is driven by global trends which indicate that more women are actively starting up and leading businesses, even as the company points to a visible increase in female participation in the male-dominated IT ecosystem.

Nevertheless, TD Africa is convinced that immense untapped opportunities still abound.

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Business

Report: African Smartphone Market Declines

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Smartphones....... Photo Credit: BBC

Latest insights from the International Data Corporation (IDC), have shown that Africa’s smartphone market declined for the sixth consecutive quarter in Q4 2022, with shipments down 17.8% year on year (YoY) to 17.6 million units.

IDC’s Worldwide Quarterly Mobile Phone Tracker shows that Africa’s feature phone market also declined in Q4 2022, with shipments down 16.2% to total 22.7 million units.

“The mobile phone industry is now challenged by constrained demand even though the supply constraints that had previously been weighing on the market have started to ease off,” says Arnold Ponela, a senior research analyst at IDC.

“Inflation and economic uncertainty have seriously dampened consumer spending, causing vendors to cut back drastically on shipments as their largest markets continue to struggle. The situation is not unique to Africa, with smartphone shipments declining across all major global markets in 2022.”

The biggest decline was seen in Egypt, where smartphone shipments were down 56.2% YoY in Q4 2022, with the introduction of new import regulations leading to device shortages and higher prices.

This situation has been further exacerbated by the Egyptian pound’s devaluation against the US dollar, the challenging economic environment, and the fact that the government has approved very few letters of credit (LCs), which are required for import payments on non-essential goods such as mobile phones.

Nigeria’s smartphone market declined 32.1% YoY in Q4 2022 due to sustained high inflation and a shortage of US dollars in the country.

South Africa was the least affected market in the region, declining just 1.8% YoY, thanks to an increased focus on the country from Chinese vendors, an improved performance from local brands, and promotional activities that took place during the festive season.

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Rising inflation and growing macroeconomic issues continue to restrict consumer spending, causing vendors to be increasingly cautious with their shipments.

Transsion brands (Tecno, Itel, and Infinix) led the region’s overall smartphone market in Q4 2022 with a 43.4%-unit share, spurred by its strong portfolio of entry-level devices. Samsung took second place with a 28.7% share thanks to the strong performance of its A04 model. Xiaomi ranked third with a 7.0% share.

Transsion brands (Tecno and Itel) also dominated the feature phone landscape, garnering a combined unit share of 78.8%. Nokia ranked third in this space with a 5.9% share.

In terms of price bands, the share of smartphones priced below $100 remained flat (from 42% in Q3 2022 to 41.7% in Q4 2022), while the share of devices priced $100-$200 increased from 41.6% to 43.8% over the same period, spurred by the performance of Samsung’s A series. The midrange segment ($200<$400) contracted slightly, from a share of 11.6% to 10.5%.

IDC expects the market’s demand constraints to improve in the mid-term and for smartphone shipments to rebound in 2023 with YoY growth of 3%.

“This is modest growth for Africa but given the level of uncertainty in the global and regional economy, there is room for cautiousness in the region’s smartphone markets,” says Ramazan Yavuz, a research manager at IDC.

“Inflationary pressures are set to persist, and the repercussions of a global economic downturn are likely to impact consumer spending and vendor appetite.

“In the worst-case scenario, any possible recovery will be pushed back to the very end of 2023.”

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