As Africa’s fast-growing digital economy creates new demand for revenue-driven talent, industry leaders are turning the spotlight on tech sales as a viable and strategic career path for professionals across the continent.
Against this backdrop, Techeconomy, Africa’s leading technology, business and digital economy publication, has announced an upcoming edition of its Techeconomy Business Series, a virtual webinar focused on “Navigating a Career in Tech Sales.”
The session is scheduled for Wednesday, January 28, 2026, from 5:00 PM to 6:00 PM (WAT) and will be held via Zoom.
The webinar is designed to bring together seasoned professionals from across Africa’s technology ecosystem to share practical insights, real-life experiences and career guidance for individuals seeking to build or transition into successful careers in tech sales.
Speaking on the initiative, Joan Aimuengheuwa, Managing Editor at Techeconomy, said the growing importance of tech sales reflects the evolving needs of Africa’s digital economy.
“As Africa’s digital economy continues to expand, tech sales has emerged as a critical growth driver, bridging innovation, customer adoption and revenue generation,” she said.
“The session is designed to equip professionals, young talents and business leaders with a clearer understanding of the skills, mindset and career pathways required to succeed in this fast-evolving field.”
The panel will feature accomplished industry experts, including Ogechi Okwechime, Divisional Head, Growth Marketing (Enterprise), Interswitch Group; Ekundayo Ayeni, Co-founder, BusinessPlus; Adepeju Ajayi, Manager, Mobile Advertising, MTN Nigeria; and Bukayo Ewuoso, Business Growth Consultant.
The session will be hosted by Imoh Anselem, an IT Project Manager and Customer Success Specialist.
Participants are expected to gain insights into breaking into tech sales, identifying entry-level opportunities, understanding the key skills and competencies employers seek, exploring career growth strategies within Africa’s digital economy, and learning from real-world sales and business growth experiences.
Attendance at the webinar is free, but registration is required. Interested participants can register via https://shorturl.at/mMvLu
According to Aimuengheuwa, the Techeconomy Business Series forms part of the organisation’s broader commitment to fostering informed conversations, capacity building and talent development across Africa’s technology and business landscape.
