Digital Times Nigeria
  • Home
  • Telecoms
    • Broadband
  • Business
    • Banking
    • Finance
  • Editorial
    • Opinion
    • Big Story
  • TechExtra
    • Fintech
    • Innovation
  • Interview
  • Media
    • Social
    • Broadcasting
Facebook X (Twitter) Instagram
Trending
  • “How Do I Kelee Gi?”: The Song That Rose From The Rubble Of A Lagos Bomb Blast
  • Hydrogen, Lagos State Govt Power Wellness Drive For Business Owners In Ikeja
  • Tinubu Hails NASENI’s Contributions To National Economy
  • Experts @ABoICT 2025 Warn Of Digital Disaster Risks In Nigeria Without AI Governance
  • NCC Unveils e-Health Project In Akure To Boost Digital Healthcare
  • PalmPay Unveils ‘Passing The Baton’ CSR Initiative To Drive Financial Inclusion In Northern Nigeria
  • Anambra Shines In E-Governance, Ranks Among Top Three States
  • EMOSIM Launches eSIM In Lagos, Heralds New Era Of Global Connectivity And Digital Inclusion
Facebook X (Twitter) Instagram
Digital Times NigeriaDigital Times Nigeria
  • Home
  • Telecoms
    • Broadband
  • Business
    • Banking
    • Finance
  • Editorial
    • Opinion
    • Big Story
  • TechExtra
    • Fintech
    • Innovation
  • Interview
  • Media
    • Social
    • Broadcasting
Digital Times Nigeria
Home » Tecno, Infinix, Itel Beat Samsung To Dominate Nigeria Smartphone Market
HOME

Tecno, Infinix, Itel Beat Samsung To Dominate Nigeria Smartphone Market

Our REPORTERBy Our REPORTER7 September 2021No Comments3 Mins Read7 Views
Facebook Twitter Pinterest Telegram LinkedIn Tumblr WhatsApp Email
MOBILE PHONES 2
Share
Facebook Twitter LinkedIn Pinterest Telegram Email WhatsApp

Nigeria’s smartphone market grew 2.0% in unit terms quarter on quarter (QoQ) in Q2 2021, according to the latest figures from global technology and consulting services firm International Data Corporation (IDC).

However, the firm’s Quarterly Global Mobile Phone Tracker also shows that feature phone shipments into the country declined 6.4% over the same period.

Feature phones accounted for 51.8% of the market’s overall shipments in Q2 2021, with smartphones responsible for the remaining 48.2% share.

The smartphone market’s growth in Q2 2021 was spurred by vendors launching various new models, increasing their investments in marketing activities, and shifting their product portfolios towards entry-level and mid-range devices.

Transsion’s Tecno, Itel, and Infinix brands dominated the country’s smartphone market in Q2 2021 with a 76.9% unit share.

Samsung placed second with 10.0% share, while Nokia and Xiaomi followed with respective shares of 3.7% and 2.9%.

With many consumers continuing to prefer physical stalls, smartphones sales through offline retail channels grew 1.7% QoQ in Q1 2021.

However, smartphone sales through online channels grew 7.8% over the same period as e-tailers in the country improved their delivery capabilities, facilitated secure payments, and capitalized on improved consumer confidence.

The IDC report showed that Feature phones continue to be the preferred secondary device in the Nigerian market, mainly due to slow infrastructure development and the country experiencing constant power outages.

The major players in the feature phone space in Q2 2021 were Tecno with a 45.8% unit share, Itel (35.1%), and Nokia (12.7%).

IDC LATEST
Figure 1: Nigeria Smartphone Market by Price Band Share, Q2 2020-Q2 2021

Feature phone shipments declined as the devices now face stiff competition from ultra-low-end smartphones in the $100 price segment, whose affordability makes them more attractive to consumers.

READ ALSO  Technology Tell Review: IK Multimedia iRig Mic Studio

The transition from feature phones to smartphones is also accelerating as a result of more consumers demanding access to the Internet.

“With reduced consumer purchasing power due to the repercussions of the COVID-19 pandemic, the entry-level $200 segment of the smartphone market continued to lead the way in Q2 2021 with 86.7% unit share,” says George Mbuthia, a research analyst with IDC.

“The affordability of these models, together with improvements in core features such as larger storage, better battery life, and bigger screen sizes, led to an increase in sales during the quarter.

“Transsion and Samsung were particularly successful in capturing greater market share by launching new models into this rewarding market segment.”

IDC expects Nigeria’s overall mobile phone market to decline 7.0% QoQ in Q3 2021, with feature phone shipments declining 6.0% and smartphone shipments declining 8.0%.

This is due to the existence of large inventories following high levels of shipments during the first half of the year and the fact that borders remain closed, thereby hindering cross-border trade.

“The global chip shortage will also affect the market, although there is still uncertainty over the scale of its impact,” says Dr. Ramazan Yavuz, a senior research manager at IDC.

“Despite the anticipated negative impact of the chip shortage, the Nigerian market will rebound somewhat in Q4 2021, with demand spurred by Black Friday and the festive period in November and December.”

 

 

#IDC #Infinix #iTel #Nigeria Smartphone Market #Nokia #Samsung #Tecno Featured
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
Previous ArticleNGX Releases X-Mobile App To Improve Market Access
Next Article Report: Crypto-Ransom Payments Hit $81,6m So Far In 2021
Our REPORTER
  • Website

Related Posts

Hydrogen, Lagos State Govt Power Wellness Drive For Business Owners In Ikeja

30 May 2025

Tinubu Hails NASENI’s Contributions To National Economy

30 May 2025

NCC Unveils e-Health Project In Akure To Boost Digital Healthcare

30 May 2025

Giggles, Games & Greatness: McEnies Children’s Day Celebration Sparks Joy And Hope In Ibadan

28 May 2025

QNET Celebrates Prof. Abiodun Adebayo’s Induction Into The Nigerian Academy Of Science

23 May 2025

GOCOP Presents Own Book, ‘Nigeria Media Renaissance: GOCOP Perspectives On Online Publishing,’ June 17 In Abuja

22 May 2025

Comments are closed.

Categories
About
About

Digital Times Nigeria (www.digitaltimesng.com) is an online technology publication of Digital Times Media Services.

Facebook X (Twitter) Instagram
Latest Posts

“How Do I Kelee Gi?”: The Song That Rose From The Rubble Of A Lagos Bomb Blast

31 May 2025

Hydrogen, Lagos State Govt Power Wellness Drive For Business Owners In Ikeja

30 May 2025

Tinubu Hails NASENI’s Contributions To National Economy

30 May 2025
Popular Posts

Building Explainable AI (XAI) Dashboards For Non-Technical Stakeholders

2 May 2022

Building Ethical AI Starts With People: How Gabriel Ayodele Is Engineering Trust Through Mentorship

8 January 2024

Gabriel Tosin Ayodele: Leading AI-Powered Innovation In Web3

8 November 2022
© 2025 Digital Times NG. Designed by Max Excellence LLC.
  • Advert Rate
  • Terms of Use
  • Advertisement
  • Private Policy
  • Contact Us

Type above and press Enter to search. Press Esc to cancel.