Zikoko, the best source of shareable content from Africa, has announced Sparkle as the headline sponsor for HERtitude 2024, its third annual women-only festival, bringing women of diverse backgrounds together to connect and have an amazing time without harm or judgment.
This year’s festival, scheduled for Saturday, April 20, 2024, in Lagos, marks another significant milestone in championing women’s achievements and providing a safe space for self-expression and celebration.
Sparkle, a revolutionary digital bank based in Nigeria, brings a fresh perspective to financial services and lifestyle support for Nigerians, aligning seamlessly with HERtitude’s mission to empower and uplift women.
At this year’s HERtitude, Sparkle will be giving out cash and exclusive gift prizes worth N2 million naira to festival attendees who emerge winners in the lineup of fun activities curated specially for guests with funded Sparkle accounts, in addition to a live raffle draw where 800,000 naira will be won by four lucky sparklers.
Uzoma Dozie, Chief Sparkler at Sparkle, expressed excitement about the partnership: “Sparkle Loves Women! That’s why we’re beyond excited to be the headline sponsor for HERtitude ‘24. For us, HERtitude isn’t just an event; it’s another avenue to express our love and unwavering commitment to women.
“Women are the vibrant heartbeat of society, essential to our collective success and growth. Without their contributions, talents, and leadership, our nation cannot reach its full potential. Join us in celebrating their strength, achievements, and brilliance at HERtitude ‘24.”
Wimbart, an independent PR agency, will support Sparkle’s PR and communications. Their commitment to amplifying women’s voices and empowering them in business also further aligns with HERtitude’s goals.
“Wimbart is happy to once again collaborate with long-term partners, Big Cabal Media and Sparkle, on the excellent upcoming HERtitude festival, which champions women’s empowerment and celebrates their achievements with PR & communications support. Shouting loud and hard about women in business is what we do best,” Jessica Hope, CEO of Wimbart said.
Ruth Zakari, Zikoko’s Editor-in-Chief stated, “HERtitude is a movement that celebrates the power, resilience and beauty of women. With Sparkle onboard as our headline sponsor, we’re not only elevating the festival experience but also empowering women to take charge of their financial futures. Together, we’re creating an inclusive space where women can thrive and celebrate their individuality.”
Sparkle has curated a lineup of exciting activities and gifts for HERtitude attendees, including a live raffle draw with up to 800,000 naira in prize money, a scavenger hunt for N10,000 prizes per winner, discounted neck massages, and more cash prizes and exclusive goody bags in the Sparkle dance off and Sparkle Awards for the ‘Most Fashionable’ guest.
HERtitude is the ultimate destination and space for hot babes. Women in Nigeria and across Africa can make new friends with fellow hot babes, let their hair down and celebrate their strengths.
It is a celebration of womanhood, uniting thousands for a day of empowerment, entertainment and community-building.
