By Oluwadamilola OJO
In today’s technological landscape, building products that align with users requires beyond basic understanding of design.
As a seasoned Product manager with over 5 years of experience, I stand at the forefront of a paradigm shift in Product Management, where strategies and principles of Neuroscience and Cognitive are utilised to scale user-centric products. I am positioned to transform how products are ideated, designed and introduced into new markets.
At the centre of my approach lies a profound gratitude for the complexities of human cognition. By delving into the domain of Neuroscience, I have gained valuable insights into how users interact, and how they form feedback about products.
Grasping the concept of attention, emotional response and memory allows me to understand user needs through building products that seamlessly align with their cognitive process.
My experience in Cognitive science goes beyond the theoretical part it is deeply embedded in every stage of the Product Design process. Beginning with user research and collecting feedback to build a seamless user experience.
My approach is centred on evidence base principles generated through Cognitive Science. By integrating strategies such as user journey, empathy map, user story, user persona and usability testing, I make sure that the products do not only meet user’s expectations but exceed them in such a manner that resonates on a subconscious stage.
One of my most compelling contributions to product management is the emphasis on designing for emotion. Drawing on insights from affective neuroscience, I recognize the profound impact that emotions have on user behaviour and decision-making.
By creating products that evoke positive emotional responses, I cultivate deep connections between users and brands, fostering loyalty and advocacy that transcends mere functionality.
In an industry dominated by conversation rates and engagement stages, I initiated a distinctive approach by integrating neuroscience metrics into product evaluation.
By utilising techniques such as eye tracking, galvanic skin response and electroencephalography, it gives me valuable insight into how users see and interact with products at a subconscious stage.
This understanding provides me insight into how to fix a product iteratively, ensuring a non-stop improvement based on a scientific approach and evidence rather than mere intuition.
My achievement in utilising Neuroscience and Product Design is not limited to my expertise. I have been able to achieve a lot through collaboration with different fields.
By fostering partnerships with psychologists, designers, engineers, and neuroscientists, I enable a multi-disciplinary team that comes together to complement each other. This collaborative system brings out pushing boundaries of what is attainable in product development and a new standard for user-centric experience.
As the technology industry takes a new direction, the role of Neuroscience in Product Design will continue to spread across different parts of the world. As a Senior Product Manager, my resilience in utilising Cognitive Science principles to establish user-centric products as a guiding light for the industry stands out.
Motivating a new set of Product Managers to embrace the intricacies of the human mind. By prioritising evidence-based decision-making, intuition, and empathy, I charge my team to scale products that not only meet user needs but anticipate them in such a manner that resonate strongly on a Neurological level. By doing so, I am not just moulding the future of Product Design but shaping the future of human-computer interaction itself.
Meet Oluwadamilola Ojo:
Oluwadamilola Ojo is a dynamic Product Manager expert, with unparalleled expertise in converting unstructured requests into actionable user stories; Oluwadamilola leads the way in defining clear and compelling product visions.
She is exceptionally skilled at crafting precise requirement specifications and driving seamless API integrations across major platforms. As a Product Leader in a health organization, she ensures that the organization’s innovative tech products not only meet but exceed expectations, setting new standards in the health tech industry.
