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Saturday 25th March, 2023

Business

Afrikrea Launches ANKA To Power Global African E-Commerce

Ivorian company partners with DHL and Visa and builds SaaS Platform for omnichannel global selling for African micro retailers

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Moulaye Taboure, Co-Founder/CEO of Afrikrea

Afrikrea, the e-commerce platform for “all things made of Africa”, is launching ANKA – an all-in-one SaaS solution.

ANKA will provide a seamless eCommerce, payments and global shipping online service for thousands of micro retailers and businesses on the continent and around the world, as it continues to power e-commerce for Africa.

Launched to coincide with Afrikrea’s fifth anniversary of operations, ANKA (meaning “Ours” in Bambara and Djoula) allows merchants to easily sell via a customised online storefront (like Shopify), social media platforms or by links such as on Gumroad and also the Afrikrea marketplace.

This is carried out via an omnichannel dashboard with a single inventory, orders and messages management.

With just 2 clicks, international shipping is offered at the best rates with the best partners. For instance, a 2kg parcel from Nigeria can be shipped to the US or UK for less than $20 – this includes DHL pickup and global tracking.

It also facilitates and centralises payments (global and local) via a secure online wallet and receives payouts according to the merchant’s preference. A dedicated Afrikrea VISA card is also available.

Afrikrea Executive Team (l-r) Luc Perussault-Diallo (CTO), Moulaye Taboure (CEO), Guillaume Darnaudet (CFO), Kadry Diallo (CMO) – [Low Res]

Powered by Afrikrea, ANKA is the first of its kind global e-commerce aggregator of services for African micro retailers and has been developed to reduce the friction of the global sales process for the 7,000+ sellers on the Afrikrea platform, as well as open new routes to market for sellers.

Speaking on the launch of ANKA, Moulaye Taboure, Co-Founder and CEO of Afrikrea says, “We see Afrikrea as the bridge between Africa and the world, empowering thousands of micro retailers and their clients globally.

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“Those entrepreneurs currently lose time and energy managing multiple channels of sales, and also lose money through the multiple intermediaries needed to ship their orders or get access to their funds. ANKA enables them to sell anywhere as well as get paid – seamlessly, from one place.”

In a bid to power and support the entire sales life cycle, from point of sale to receipt of goods, Afrikrea partnered with leading global logistics partner, DHL in 2019 to ensure world-class delivery service for its vendors.

Since then, ANKA has become the largest e-commerce exporter on the continent, with over 10 tons of cargo shipped every month out of Africa. Using the ANKA service, vendors can search for competitive shipping rates; this is not limited to sales on the Afrikrea platform.

Dropshippers looking to create jobs produce goods and ship from the continent will also have the opportunity to manage their flow of business and get paid globally using the platform.

ANKA costs EUR10 [approximately $12] a month and the platform will also connect with MPesa, Orange and MTN, so customers looking to pay merchants can do so via mobile money, mobile banking, PayPal and a host of international payment cards.

Merchants will also be able to transfer the funds from their wallets in any method of their choice, including their dedicated physical VISA card. From there, they can instantly pay or withdraw funds at an ATM as and when they prefer.

The African technology platform is at the forefront of a shift in the commerce sector, using tech and scalable software to create localised customer experiences without the need for global storefronts.

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Euromonitor has estimated the African fashion and apparel market to be worth $31billion in recent years. Afrikrea estimates the yearly spend of its major markets to be worth $12.5 billion- the African diaspora in Europe ($1 billion), those in America and the Caribbean ($9 billion) and non-Africans with links to the continent ($2.5 billion).

By building the technical infrastructure for global African culture and allowing its merchants to reach the world using proprietary technology, Afrikrea expects to power and empower tens of thousands more independent businesses inspired by African fashion and artisan items.

Founded in 2016, Afrikrea as a marketplace for selling and buying African-inspired clothing, accessories, arts and crafts has increased its transactions to over $15 million in 170 countries worldwide, with sellers from 47 out of 54 African countries.

The platform currently records over 500,000 visits a month with the majority of customers located in Europe and North America.

Taboure concludes, “In much the same way that international technology companies like Shopify and Alibaba have been central to inspiring and powering a new wave of global online retailers, and have created wealth for thousands of entrepreneurs via access to amazing eCommerce software, our plan is to achieve much the same, but for the growing and dynamic African market.

“By handling a safe and seamless process for our vendors – sales, payments, shipping – we expect to grow with them and power commerce for thousands more online marketplaces and sellers who have a passion for Africa.”

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DIGITAL CURRENCY

Hyperspace Technologies Unveils Keymaster VAULT

Keymaster VAULT is a Low-Cost, Near Field Communication (NFC) technology-Based Hardware Wallet for the African Market

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Chidera Anyanebechi, General Manager, Hyperspace Technologies

Hyperspace Technologies, a Lagos-based Web3 startup specializing in next-level smart security infrastructure and key management systems, Monday announced the launch of its groundbreaking product, the Keymaster VAULT.

Designed to cater to the African market, Keymaster VAULT is a secure, NFC-based hardware wallet that stores private keys offline, offering an affordable and user-friendly alternative to expensive and complicated traditional hardware wallets.

Leveraging the simplicity of Near Field Communication (NFC) technology, the Keymaster VAULT allows users to securely access their digital assets by merely tapping their NFC-enabled devices.

Digital Times Nigeria understands that this eliminates complex installation processes, making the wallet an ideal choice for both cryptocurrency novices and experienced users.

With offline storage of private keys, the wallet significantly reduces the risk of hacks and malware attacks associated with online storage.

Chidera Anyanebechi, General Manager of Hyperspace Technologies said, “We wanted to create a wallet that combines the highest level of security with ease of use, making cryptocurrency storage accessible to a broader audience in Africa.”

“The Keymaster VAULT not only provides an affordable solution but also offers enterprise clients the ability to leverage blockchain-based identity and access management, which we believe will be a game-changer in the industry,” Anyanebechi explained.

The Keymaster VAULT’s advanced encryption technology ensures the utmost security for users’ digital assets.

Its compact design and portability make it a convenient choice for individuals and businesses looking to store their digital assets securely without breaking the bank or dealing with complicated setups.

“The African market has long been underserved when it comes to secure and affordable hardware wallet solutions,” added Anyanebechi.

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“We are excited to bring the Keymaster VAULT to our customers and empower them with a hardware wallet that not only protects their digital assets but also opens doors for innovative applications in blockchain-based identity and access management.”

The Keymaster VAULT is now available for purchase here, giving cryptocurrency enthusiasts and enterprise clients across Africa a secure, affordable, and user-friendly hardware wallet solution.

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Business

IWD: TD Africa Commits N10m Seed Fund For Female Entrepreneurs

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As part of initiatives to mark the 2023 edition of the globally celebrated International Women’s Day (IWD) event, TD Africa, Sub-Saharan Africa’s leading distributor of tech and lifestyle products has rolled out plans to empower women in business with seed funding up to the tune of N10m.

The landmark initiative is being executed through the aptly named “The HERwakening”, a Corporate Social Responsibility (CSR) vehicle pioneered by TD Africa aimed at supporting and empowering female entrepreneurs.

The seed fund is open to female business owners who are retailers of mobile devices and Fast-Moving Consumer Goods (FMCG) or prospective female entrepreneurs looking to start up a business in these identified areas.

Applications, which have commenced for the seed funding, will run from Wednesday, March 8, 2023 (International Women’s Day) through to Saturday, March 18, 2023.

Interested beneficiaries are urged to visit https://tdafrica.com/herwakening-2023/ to register their interest.

“TD Africa is committed to the transformation of lives in Nigeria. In line with the focus of this year’s celebration of International Women’s Day, we understand, as a business, that equal opportunities aren’t enough.

“Therefore, we are going a step further to ensure true inclusion and belonging through equitable action by granting seed funds to female entrepreneurs,’’ disclosed Coordinating Managing Director, Mrs. Chioma Chimere.

“Technology remains a male-dominated sector. However, we are hopeful that this seed funding will go a long way in promoting equity and giving more women a chance to excel in the industry. We are passionate to see dreams come true through this initiative.

“The HERwakening aims to alleviate the hardship and challenges encountered by women-owned businesses. It is also a testament to our pledge to impact and empower female-led businesses and entrepreneurs across Africa with the required resources and technical support to ensure the viability of their ventures.”

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Furthermore, she revealed that, in addition to the seed funds, TD Africa will continue to provide mentorship and training to effectively equip female entrepreneurs with the right tools to achieve business growth, profitability and sustained success.

As earlier mentioned, the seed funding is targeted at prospective and existing retailers/resellers of mobile devices and FMCG products.

After registering, business owners will proceed through two screening rounds where they will pitch their ideas. Successful participants will receive the sum of N2m each, plus free business mentorship and consultation.

TD Africa’s intervention is driven by global trends which indicate that more women are actively starting up and leading businesses, even as the company points to a visible increase in female participation in the male-dominated IT ecosystem.

Nevertheless, TD Africa is convinced that immense untapped opportunities still abound.

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Business

Report: African Smartphone Market Declines

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Smartphones....... Photo Credit: BBC

Latest insights from the International Data Corporation (IDC), have shown that Africa’s smartphone market declined for the sixth consecutive quarter in Q4 2022, with shipments down 17.8% year on year (YoY) to 17.6 million units.

IDC’s Worldwide Quarterly Mobile Phone Tracker shows that Africa’s feature phone market also declined in Q4 2022, with shipments down 16.2% to total 22.7 million units.

“The mobile phone industry is now challenged by constrained demand even though the supply constraints that had previously been weighing on the market have started to ease off,” says Arnold Ponela, a senior research analyst at IDC.

“Inflation and economic uncertainty have seriously dampened consumer spending, causing vendors to cut back drastically on shipments as their largest markets continue to struggle. The situation is not unique to Africa, with smartphone shipments declining across all major global markets in 2022.”

The biggest decline was seen in Egypt, where smartphone shipments were down 56.2% YoY in Q4 2022, with the introduction of new import regulations leading to device shortages and higher prices.

This situation has been further exacerbated by the Egyptian pound’s devaluation against the US dollar, the challenging economic environment, and the fact that the government has approved very few letters of credit (LCs), which are required for import payments on non-essential goods such as mobile phones.

Nigeria’s smartphone market declined 32.1% YoY in Q4 2022 due to sustained high inflation and a shortage of US dollars in the country.

South Africa was the least affected market in the region, declining just 1.8% YoY, thanks to an increased focus on the country from Chinese vendors, an improved performance from local brands, and promotional activities that took place during the festive season.

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Rising inflation and growing macroeconomic issues continue to restrict consumer spending, causing vendors to be increasingly cautious with their shipments.

Transsion brands (Tecno, Itel, and Infinix) led the region’s overall smartphone market in Q4 2022 with a 43.4%-unit share, spurred by its strong portfolio of entry-level devices. Samsung took second place with a 28.7% share thanks to the strong performance of its A04 model. Xiaomi ranked third with a 7.0% share.

Transsion brands (Tecno and Itel) also dominated the feature phone landscape, garnering a combined unit share of 78.8%. Nokia ranked third in this space with a 5.9% share.

In terms of price bands, the share of smartphones priced below $100 remained flat (from 42% in Q3 2022 to 41.7% in Q4 2022), while the share of devices priced $100-$200 increased from 41.6% to 43.8% over the same period, spurred by the performance of Samsung’s A series. The midrange segment ($200<$400) contracted slightly, from a share of 11.6% to 10.5%.

IDC expects the market’s demand constraints to improve in the mid-term and for smartphone shipments to rebound in 2023 with YoY growth of 3%.

“This is modest growth for Africa but given the level of uncertainty in the global and regional economy, there is room for cautiousness in the region’s smartphone markets,” says Ramazan Yavuz, a research manager at IDC.

“Inflationary pressures are set to persist, and the repercussions of a global economic downturn are likely to impact consumer spending and vendor appetite.

“In the worst-case scenario, any possible recovery will be pushed back to the very end of 2023.”

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