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Author: DigitalTimesNG
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By Adedotun ADEDOYIN The power of data analytics in the TV landscape As a passionate fan of television and streaming content, I have always been fascinated by the role that analytics plays in shaping the landscape of these media. With every new release or renewal, we see the impact that data analysis has had on the decisions that bring our favorite shows to life. As we continue to shift towards streaming and on-demand platforms, it is clear that analytics has become a crucial component in the world of TV and entertainment. In fact, recent reports by companies like Kantar Media…
About 1.4 billion adults have no access to banking, the World Bank’s Findex survey finds. Between 2011 and 2021, the Sub-Saharan Africa region experienced the fastest growth rate in account opening and usage in the world. Findex 2021 also shows that Nigeria, the region’s most populous country, is one of the seven economies that together house more than half of the world’s unbanked adults. Mobile technology has reduced the number of ‘unbanked’ in developing countries like ours. Financial inclusion is essential to alleviating poverty and achieving inclusive growth. Financial inclusion for SMEs can lead to innovation and job creation. What…
By Fortunate NNEJI When a company aims to release a lot of new products, it requires a plan to follow up from product development to product launch. So let’s provide a step-by-step guide to product launch to be used as a checklist, covering the following checks: “We have a good product that ensures maximum value and minimum switching cost” “We have conducted Market Research to ensure effective product marketing” “We have ensured Distinguishing Features are well defined” “We have created Positioning and Marketing Objectives” “We have reviewed all these with stakeholders” “We have created Launch Activities And Plan” “We have…
Private equity firm TPG Growth’s investment arm, The Rise Fund, recently took the lead in a $47.5 million investment in Cellulant, a digital payments provider operating primarily in Kenya and Nigeria. This deal, announced on May 14, marks a significant milestone as the largest investment in any African fintech company to date. It is worth mentioning that this Cellulant funding round, which also included investments from Endeavour Catalyst and Satya Capital, was the largest for an African fintech company since 2017 when Flutterwave secured over $10 million. Cellulant, founded in 2004 by Ken Njoroge and Bolaji Akinboro, initially focused…
By Dotun ADEDOYIN In today’s media landscape, audience measurement is an essential process for media planning and advertising. With the proliferation of media channels, platforms, and devices, the ability to measure audience behaviour and preferences has become more complex and critical than ever. Whether it is TV, streaming, or digital media, understanding who is consuming content is, and how they are doing it is fundamental to creating successful media strategies. In this article, we will explore what audience measurement is and why it is so important, as well as the different methods used to collect data and provide actionable insights.…