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Monday 27th March, 2023

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How MultiChoice Invested $2.1 billion In Nigerian Economy In 5 Years – Accenture Report

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Nigeria’s leading video entertainment provider, MultiChoice Nigeria, recently commissioned Accenture, a top accounting and consulting firm in Nigeria to measure the socio-economic impact of its business in Nigeria between 2015 and 2019.

According to the report, MultiChoice Nigeria had contributed an estimated US$2.1bn to the Nigerian economy within the period under review.

Accenture estimated that the company had specifically spent over $428 million in developing local creative talent, as a result of sourcing and producing local content for DStv, GOtv, M-Net, SuperSport, and Africa Magic, and investing in building local production infrastructure.

This investment has greatly helped to support the Nigerian movie industry, ensuring that Nollywood movies are available across Africa and the rest of the world.

According to Adewunmi Ogunsanya (SAN), Chairman MultiChoice Nigeria, “The report illustrates MultiChoice Nigeria’s total economic impact in Nigeria, including direct, indirect and encouraging influence on the country’s GDP.

“The statistics provide further information on the considerable positive socio-economic impact that our operations have made in the development of the communities in which we operate.”

Also speaking on the report, John Ugbe, CEO MultiChoice Nigeria said, “As Nigeria’s leading video entertainment provider that delivers great entertainment to our customers, we understand that we have a responsibility to provide socio-economic value through our core business activities.

“This Socio-Economic Impact Assessment report aims to quantify and articulate the contribution we have made to the Nigerian economy during the Financial Year 2015/16 to 2018/19.”

Through their business operations, investments in technology, local infrastructure, Corporate Social Investment (CSI) initiatives and local partnerships, MultiChoice Nigeria has enriched an estimated two million lives each year through initiatives such as MultiChoice Resource Centres, MultiChoice Talent Factory, GOtv Boxing, Sickle Cell Foundation, the Let’s Play initiative, among others. 

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MultiChoice Nigeria has spent US$34.8m in supporting these initiatives.

From its portfolio of grassroots sporting programmes to organising award events that celebrate excellence, and diverse investments in educational and entertaining content, it is evident that MultiChoice Nigeria has evolved from being the small company that opened shop in Lagos with 30 employees in 1993, into being one of the most impactful and admired brands in the country.

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Africa 24 Group Joins The African Union Of Broadcasting (AUB)

The Africa 24 Group will actively participate in all the activities of the African Union of Broadcasting, particularly in the broadcasting, distribution and sharing of its contents to all members of the AUB

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The Africa 24 Group has become a member of the African Union of Broadcasting (AUB), the biggest media professional organization in Africa with over 80 members.

The AUB is also the only African organization, member of the World Broadcasting Union (WBU).

The Africa 24 Group will actively participate in all the activities of the African Union of Broadcasting, particularly in the broadcasting, distribution and sharing of its contents to all members of the AUB across the continent and its associate members around the world.

The continent’s leading audiovisual brand, Africa 24 Group has had a total of 4 full HD television channels since November 2022, each, leader in their segment:

  • Africa 24: Leader of information in French on the Continent, published by Amedia
  • Africa 24 English: Leader of African Information exclusively in English
  • Africa 24 infinity, the channel of creative talents dedicated to music, art, culture, fashion
  • Africa 24 Sport: first channel of sports information and competitions of the Continent.

According to Mr. Grégoire Ndjaka, Director General of the AUB, “the Africa 24 Group, which has been the official media partner of the African Union since 2019, joins the big family of the AUB, its 80 members and partner institutions to share a common vision of promoting the continent’s media.

“We will develop a dynamic platform with Africa 24 to reinforce a positive narrative of Africa’s past, present and future potential. The Africa 24 Group is a real continental success, thanks to its ability to develop content at the local level on the major themes of current Africa.

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“We must work together to promote, strengthen the influence and consolidate the position of the countries of the continent on African and global issues.”

For the Africa 24 Group, which will celebrate its 15th anniversary in February 2024, joining the AUB is a major step that marks a new dynamic in its development.

From being the continent’s leading French-speaking news channel, Africa 24 is now a leading publisher with a unique reputation among the African population, senior executives and decision-makers.

The solid development prospects of the Africa 24 Group are in line with the partnership signed between Africa 24 and the African Union and its member countries like the Republic of Cameroon, which is a reference institutional partner of the Media Group.

For Mr. Constant Nemale, founder of the Africa 24 Group, membership with the AUB marks a new direction that is part of the “Attractive Africa” ​​vision, the objective of which is to see African institutions and business enterprises support and promote the development of the continent through innovative local content.

“Becoming a member of the AUB is the greatest professional reward for the Africa 24 Group. This membership will enable our media through its 4 channels to collaborate more effectively with all the media on the continent, to strengthen the quality of productions, develop synergies, and be part of a dynamic of cooperation to initiate content in the official languages ​​of the continent, namely French, English, Portuguese, Arabic, but also in the various African local languages.”

Through its “AUBVision” content exchange platform, the AUB makes available to its African members and partners (European Broadcasting Union – European Radio-Television Union (EBU), Radio-Television Union Arab States (ASBU) and the Asia-Pacific Broadcasting Union (ABU), etc., contents of Africa 24 Group.

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The African Union of Broadcasting and the Africa 24 Group will initiate a joint development program in sports, and the creative industries, in the training of media professionals and also towards institutional and corporate partners to promote African creative genius in all fields.

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BON Postpones TNBA, Extends Deadline For Entries

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The Broadcasting Organisations of Nigeria (BON), organisers of The Nigeria Broadcasting Awards (TNBA), have postponed the awards ceremony to April 2023 and extended the deadline for the submission of entries into the various award categories.

The postponement decision was reached during a review meeting held on Tuesday 18th October 2022 between the Steering Committee, the Consulting firm, and BON Secretariat.

According to the committee, headed by Mr. Guy Murray-Bruce, President, Silverbird Group, the postponement became necessary in view of the number of broadcast professionals hindered from meeting the 23 September deadline for submission of entries by technology and courier companies, adding that the new deadline is 15 January 2023.

“We received 471 entries at the expiration of the deadline for submission. But we kept receiving pleas for an extension.

“After considering the reasons given by prospective entrants, who could not meet the original deadline, we resolved to extend the deadline, so as to have a really competitive process and ensure that we do not marginalize people, whose bids to file entries were thwarted by poor internet connectivity and delays by courier companies.

“We realized that both factors were beyond their control and felt it would be unfair to exclude them from the awards process on such bases. We have, therefore, extended the deadline to 15 January 2023,” the statement said.

The Steering Committee also extended the time span of entries eligible for consideration by the judges’ committee, headed by Mr. Emeka Mba, former Director-General of the National Broadcasting Commission (NBC), to 31 December 2022.

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This implies that entries must be original copies of work undertaken between August 1, 2021, and 31 December 2022, as against the previously announced date of 31 August 2022.

Entries are also required to be accompanied by entrants’ resumes and are to be submitted either as an MP3 audio file for radio or an MP4 video file for TV.

TNBA, according to BON, is a platform for the recognition and celebration of professional excellence in the Nigerian broadcasting industry. The award has 12 competitive categories in radio and television and is open to broadcast platforms licensed by NBC.

 

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NBC Fines DSTV, Trust TV, 2 Others N20m For ‘Terrorism Glorification’

-Says Fine Must Be Paid On Or Before August 30

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The National Broadcasting Commission (NBC) has imposed a fine of N5 million each on Multichoice Nigeria Limited, owners of DSTV, TelCom Satellite Limited (TSTV), and NTA-Startimes Limited for broadcasting a documentary by the BBC Africa Eye titled, “Bandits Warlords Of Zamfara”.

Also fined the sum of N5 million was Trust Television Network (Trust TV) for the broadcast of another documentary titled, “Nigeria’s Banditry: The Inside Story”, which was aired by the station on March 5, 2022.

NBC made this disclosure in a statement titled: ‘NBC Sanction PayTV Platforms’ which was issued on Wednesday. August 3, 2022, and signed by its director-general, Balarabe Shehu Illela.

DigitalTimesNG recalls that last week Thursday, the Minister of Information and Culture, Lai Mohammed, noted that the Federal Government would sanction Trust TV and BBC for “terrorism glorification” in their documentaries.

Mohammed said the federal government was aware of the “unprofessional” documentary by the BBC Africa Eye, where interviews were granted to bandit warlords and terror gangs, thereby promoting “terror” in the country.

While acknowledging the need of educating, informing, and enlightening the public on issues bordering on developments and happenings within and outside the country, the Commission in the statement, advised broadcasters to be circumspect and deliberate in the choice and carriage of contents deleterious to Nigeria’s national security.

Consequently, NBC said the airing and carriage of these documentaries, contravened the provisions of the Nigeria Broadcasting Code, Sixth edition.

The relevant sections cited include “3.1.1: No broadcast shall encourage or incite to crime; lead to public disorder or hate, be repugnant to public feelings or contain an offensive reference to any person or organization, alive or dead or generally be disrespectful to human dignity;

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”3.12.2: The broadcaster shall not transmit a programme that incites or likely to incite to violence among the populace, causing mass panic, political and social upheaval, security breach and general social disorder; and

“3.11.2: The Broadcaster shall ensure that law enforcement is upheld at all times in a manner depicting that law and order are socially superior to, or more desirable than crime or anarchy.”

NBC said the imposed penalties on the broadcast media platforms and station were to be remitted not later than August 30, 2022.

While warning that failure to comply with this directive will lead to the imposition of a higher sanction as provided in the Code, the NBC enjoined broadcasters to be instruments of national unity and desist from falling into antics of using their platforms to promote and glamorise subversive elements and their activities.

“Please note that every broadcast station or platform is responsible for the content it transmits or transmitted on its platform, and shall be held liable for any content in violation of the Nigeria Broadcasting Code,” the Commission added.

 

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