Microsoft has announced a new version of its Bing search engine and Edge browser that will integrate ChatGPT-style AI language model technology from OpenAI.
These new integrations will allow people to see search results with AI annotations side by side and also chat with an AI model similar to ChatGPT.
Microsoft says a limited preview of the new Bing will be available online today.
Microsoft announced the new products during a press event held on Tuesday in Redmond.
“It’s a new day in search,” The Verge quotes Microsoft CEO Satya Nadella as saying at the event, taking a clear shot at Google, which has dominated web search for decades.
“The race starts today, and we’re going to move and move fast. Most importantly, we want to have a lot of fun innovating again in search, because it’s high time.”
During the event, Microsoft demonstrated a new version of Bing that displays traditional search results on the left side of the window while providing AI-powered context and annotations on the right side.
Microsoft envisions this side-by-side layout as a way to fact-check the AI results, allowing the two sources of information to complement each other.
ChatGPT is well known for its ability to hallucinate convincing answers out of thin air, and Microsoft appears to be hedging against that tendency.
Another mode allows users to interact with the Bing chatbot through a regular chat interface, such as ChatGPT, by asking it questions.
In Edge, Microsoft will provide two new features: one called “compose,” which acts as a writing assistant; and “chat,” which can summarize a website or provide an interactive Q&A about the website’s contents.
The “new Bing” isn’t the first service to experiment with AI-assisted search engines. Both Perplexity Ask and YouChat currently provide similar conversational AI offerings.
And on Monday, Google lifted the veil on Bard, an AI-powered conversational bot that it says will power the future of its search experience, although it’s not available in demo form yet.
For now, Microsoft has made the new Bing available on a limited preview basis with some prefilled search results at bing.com/new, where there’s also a sign-up link for a waitlist.