Paint Roxettes, Nigeria’s pace-setting brand in the Paints and Coating industry, today, announced the signing of ace Nollywood actor, Yul Edochie for a one-year endorsement deal as the company’s Brand Ambassador.
Paint Roxettes is a member of the K.KH-ROXETTES GROUP comprising of K.Kh Contractors Ltd, Roxettes AutoElectrics, K.KH Doors & Fittings Ltd, Homirox Budget Paints, Roxettes Oil & Gas Ltd, Prodlincs B2B Consults, K.KH Properties & Homes Ltd, K.Kaycee Habitations Nig. Ltd, and Roxettes Chemical Industries Ltd.
The deal signing ceremony which took place at Paint Roxettes head office, GRA Enugu, Enugu State was witnessed by the management and staff of Paint Roxettes, prominent Nigerians, the company’s customers and a cross-section of the media.
Chief Executive Officer of Paint Roxettes, Arc Kaycee Orji, while speaking at the event, said the company’s choice for the Nollywood actor as its brand ambassador was borne out of its conviction that Yul will not only add value to the company but will serve as a powerful and veritable tool to raise Paint Roxettes’ product awareness.
“Our choice for Yul as our brand ambassador is in line with our vision of providing our teeming customers with high-end painting and decorating services and unparalleled customer service. We do this because we want to remain the only source for the best products in terms of quality and colour options, affordability and quality control among the premium paint industries in Africa.
“Besides bringing enormous value to our brand, Yul is hardworking. This is exemplified in the achievements he has recorded in Nigeria’s entertainment industry and the fact that he is an inspiration to young Nigerians who watch him on TV screens every now and then. Indeed, we at Paint Roxettes are proud to have Yul as our brand ambassador,” Orji said.
Orji noted that as a paint manufacturing company making unprecedented waves in Nigeria today, Paint Roxettes unique feature stems from the fact that it is a 5 hightech-in-1 Eco-friendly quality paint company with premium quality paints specifically formulated for Africa.
“While we continue to uphold our core values of integrity, respect, imagination, innovation and passion, let me reiterate that our service is the value that bridges our past and future. It reflects our reliability, quality and excellent performance for our clients. Our goal remains to make Paint Roxettes the most innovative and respected brand in the building and paint industries.
“Even as we are delighted to endorse Yul as our brand ambassador, we at Paint Roxettes are also pleased to offer a wide variety of painting services, and hire only the best painters to take care of your residential house. We value both the technical and artistic sides of our job in every Showcase,” he said.
He stated that at Paint Roxettes, a contract is not only seen as an agreement between business and its customers but between partners that wish to create a close and mutually beneficial long-term relationship and promised that the company will continue to provide its customers painting services in the most timely manner with an ongoing compressive quality.
Responding, a visibly elated Yul Edochie described his appointment as a brand ambassador of Paint Roxettes as an honour, stressing that his decision to take up the assignment was because of his respect for the company that has brought enormous innovation and technology advancement in the coating industry in Africa.
“I accepted this assignment because I see in Paint Roxettes, a carefully and well-packaged product desirous of making the difference. I must say that I am not in any way surprised about the way the product is dominating the market because even before coming on board as a brand ambassador, I have heard a lot about Paint Roxettes.
“Let me pledge here and now that I will not disappoint; I will be an ambassador you will all be proud of. You have all known the kind of passion I bring into whatever I elect to do especially in entertainment and politics; I am going to bring same passion in driving the Paint Roxettes brand to greater heights,” Yul said.
Anambra State-born Yul Chibuike Daniel Edochie is a Nigerian actor, named after popular Russian actor, Yul Brynner; he is the son of popular Nigerian actor, Pete Edochie.
Yul who was raised both in Lagos and Enugu, and is the last of 6 children, got married at the age of 22.
Yul’s academic journey began at Lillians’ Day Nursery School and Robinson Street Primary School, Enugu between 1984 and 1992. His secondary education started from 1992 to 1998. In those 6 years he went to Marist Brothers’ Juniorate, Uturu, University Secondary School Enugu, Ecumenical Community Secondary School Enugu and New Haven Boys Secondary School Enugu Respectively.
He attended the University of Port Harcourt, where he received a Bachelor of Arts in Dramatic Arts.
Yul’s acting career started in 2005 when he joined Nollywood in his first film titled “The Exquires” alongside the Late Justus Esiri and Enebeli Elebuwa. He, however, got his break in 2007 after featuring alongside Genevieve Nnaji and Desmond Eliot in the movie “Wind Of Glory.”
As a result of the presumed decline in quality and professionalism of upcoming Nigerian actors and actresses, Yul opened a film academy in Lagos in 2015.
In 2017, he ran for governor of Anambra State and made a tremendous impact in the political space. Since then till date, Yul had remained a very powerful voice for positive change in Nigeria and a figure that the youths look up to in terms of progressive, peaceful and united leadership.
The ceremony was graced by notable Nigerians including Musician J. Martins, Justice Amah, CEO De Blast Naija Productions; Mr Magnus Ezeh, Bureau Chief, Sun Newspapers; MC Igbokwe, Dream FM Presenter; and Mr Emma Acha of the News Agency of Nigeria (NAN).