In a move aimed at making high-quality internet access more affordable and responsive to changing consumer needs, Smile Communications has rolled out a comprehensively revamped suite of data plans that delivers substantially more value at reduced prices.
The refreshed offerings, branded as Smile MINI, Smile MIDI, Smile JUMBO, Smile MAXI, and Smile ANNUAL, underscore the company’s strategic focus on providing flexible, customer-centric connectivity solutions tailored to the fast-evolving data consumption patterns of Nigerians.
This strategic refresh is the result of more than one year of extensive consumer research, during which Smile engaged users across multiple regions to understand what truly shapes data usage, satisfaction, and recommendation.
The outcome is a simplified, value-driven plan architecture deliberately structured to make Smile’s brand name top-of-mind — with every plan family now beginning with the word Smile which is exactly what the brand wants consumers to do.
More Data. Lower Prices. Same Trusted Quality
Across the board, every new plan bundle delivers higher data volumes at reduced price points, reaffirming Smile’s position as a provider that genuinely listens to consumer needs.
Smile MINI Plans
These are the daily and weekly plans — redesigned for affordability, flexibility, and convenience. Perfect for consumers who recharge frequently or need fast, reliable access on the go.
Smile MIDI Plans
The monthly plans, now enhanced with more data for less. These are ideal for professionals, streamers, students, and everyday users who rely on stable connectivity to power their digital lives.
Smile JUMBO Plans
Long-validity plans that bridge monthly and annual cycles, offering extended usage periods without long-term commitment. Suitable for families, SMEs, smart homes, and power users looking for dependable data that lasts.
Smile MAXI Plans
Unlimited plans crafted for heavy data users — whether at home, in the office, or constantly on the move. These plans ensure uninterrupted high-speed connectivity for creators, gamers, remote teams, and anyone who needs consistent, worry-free access.
Smile ANNUAL Plans
The ultimate in long-term value, offering massive data allocations and cost savings for users who prefer the convenience of a full-year commitment.
Across all categories, one theme remains clear: More Value, Price Crash.
A Change Driven by the Voice of the Consumer
For over 12 months, Smile Communications has been immersed in consumer behaviour, habits, and expectations — analysing trends, studying usage patterns, and engaging directly with customers to understand what makes them stay, switch, or recommend a provider.
The answer was consistent:
Consumers want data that lasts, prices that make sense, plans that fit their lifestyles, and a service provider that evolves with them.
Smile listened. Then Smile acted.
According to Olagoke Olaleye, Head of Marketing Operations at Smile Communications, “This transformation is not just a pricing shift; it is the direct outcome of listening to Nigerians. For over a year, we immersed ourselves in the real experiences of our users: how they work, stream, learn, secure their homes, run their businesses and stay connected.
“What we heard was clear — people want more value without compromise. These new Smile plans deliver exactly that.”
To reinforce its commitment to customer satisfaction, Smile deliberately timed the launch of these improved plans to coincide with the Yuletide and New Year season — a period when families connect more, businesses wrap up critical activities, and consumers rely heavily on data.
Described as a year-end gift to customers across all regions where Smile operates, the timing ensures users step into the festive period and the New Year with more value, more convenience, and dramatically reduced data costs.
Reshaping the Market with Consumer-First Innovation
With this launch, Smile Communications signals a new era—one where Nigerians no longer have to choose between affordability and performance. The company’s renewed consumer-first approach is not only redefining value but also reinforcing Smile’s role as a trusted driver of innovation in the telecoms sector.
For millions of Nigerians who depend on data to work, create, learn, stream, bank, trade, and stay connected, this portfolio upgrade represents more than new plan names — it is a promise of more, delivered thoughtfully and at the perfect time.