News Highlights:
- Nigerian artists generated over ₦60 billion from Spotify in 2025 alone, with earnings rising by more than 140% in just two years.
- Nigerian artists accounted for over 80% of tracks on Spotify Nigeria’s Daily Top 50, with 30.3 billion streams worldwide.
Spotify has shared Nigeria-specific insights from Loud & Clear, its annual report designed to help artists, fans, and the wider music industry better understand the economics of music streaming.
Each year, Loud & Clear analyzes millions of data points to provide a clearer picture of how artists build careers, grow audiences, cross borders, and reach new milestones.
In Nigeria, the latest data points to a music ecosystem that is expanding rapidly, deepening its local impact, and continuing to travel globally.
In 2025, Nigerian artists generated over ₦60 billion from Spotify alone, with revenue growing by more than 140% over the last two years. The figures reflect both the growing global appeal of Nigerian music and the increasing economic opportunity for artists across the market.
Listener engagement also reached record levels. In 2025, Nigerian artists generated 30.3 billion streams and 1.6 billion listening hours on Spotify alone. They were also discovered by first-time listeners more than 1.3 billion times, marking a 26% increase compared to 2024.
At home, Nigerian music continues to command a powerful share of listening. In 2025, Nigerian artists were responsible for over 80% of the tracks featured on Spotify Nigeria’s Daily Top 50, underlining the strength of local talent in shaping the country’s listening habits. Local consumption of Nigerian artists also grew by 170% year-on-year on Spotify alone.
“Nigeria’s music story continues to be one of creativity, innovation, and global cultural influence. What we’re seeing is a market where talent is not only reaching new audiences around the world but also building deeper connections at home.
“For us, Loud & Clear is an opportunity to spotlight the evolving pathways artists are taking to build sustainable careers, and to show the many ways Nigerian creators are shaping the future of music,” says Jocelyne Muhutu-Remy, Managing Director, Spotify in Africa.
Growth was particularly strong among emerging and underrepresented segments of the industry. Local streams of Nigerian female artists grew by 55% year-on-year, while local streams of Nigerian indie artists rose by 75% over the same period.
Notably, around 58% of all royalties generated by Nigerian artists on Spotify in 2025 were earned by independent artists or labels, highlighting the increasingly central role of indie creators and businesses.
Spotify’s editorial ecosystem also played a major role in artist discovery. In 2025, nearly 2,000 Nigerian artists were added to editorial playlists on the platform.
Beyond official curation, Nigerian music continued to spread organically worldwide, with Nigerian artists featured in nearly 320 million user-generated playlists globally and over 12 million user playlists within Nigeria. Altogether, more than 60 million playlists featuring Nigerian artists were created on Spotify alone during the year.
The data further underscores how listening tastes in Nigeria are evolving. Over the last five years, the fastest-growing genres on Spotify in the country include pop urbaine, alternative pop, anime, emo, and drill — signalling a youth-driven audience that is increasingly experimental and globally connected.
Loud & Clear continues to offer a deeper look at the data behind streaming, and in Nigeria, this year’s story is clear: local artists are building momentum at home, reaching new audiences at scale, and generating growing economic value from Spotify alone.
