LG Electronics has partnered with Golden Penny to offer Nigerian consumers free food bundles with the purchase of selected refrigerators and freezers under a promotional campaign scheduled to begin on October 19, 2026.
The initiative, tagged the “Fill UP” promotion, will run at Fouani showrooms nationwide, giving customers purchasing eligible LG refrigeration appliances a guaranteed bundle of Golden Penny food products at no additional cost.
The campaign brings together two established household brands in a bid to deliver added value to consumers as families prepare for the festive season, with the size of the complimentary bundle determined by the category of appliance purchased.
Under the offer, customers who purchase the LG GC-L22FFQPB or GC-X24FFCAB Side-by-Side Refrigerator will receive the MAXI Box, while buyers of the LG GN-B392PLGB, GN-B202SQIR, GC-F411ELDM or GN-Y331SLSR Top-Freezer and One Door Refrigerators will qualify for the MIDI Box.
Customers purchasing the LG GCF-B205BQCF or GCF-B255BQCF Chest Freezer will receive the MINI Box.
The tiered reward structure extends the promotion across selected Side-by-Side refrigerators, Top-Freezer refrigerators and Chest Freezers, allowing customers with different household needs to benefit from the offer.
Speaking on the partnership, Oktae Kim, General Manager, Home Appliances Solutions, LG Electronics Nigeria, said the campaign reflects the company’s commitment to delivering value beyond the functionality of its products.
“At LG, we believe the products people welcome into their homes should go beyond functionality. They should bring greater convenience, comfort, and value to everyday living. This partnership with Golden Penny is one of the ways we bring that belief to life.
“We want our customers to enjoy the benefits of our innovative refrigerators and freezers while receiving something extra for their households. With the Fill Up campaign, every eligible purchase comes with a guaranteed bundle of Golden Penny goodies. It is our way of appreciating our customers and making their choice of LG even more rewarding,” he said.
Kim said the collaboration reflects the brands’ shared presence in consumers’ everyday lives and their commitment to meeting household needs, particularly during the festive period.
“Our customers are at the heart of what we do, and we are always looking for thoughtful ways to give them more value. As families plan their meals, prepare for celebrations and make their homes more comfortable this festive season, we are delighted to offer an added benefit that they can enjoy. We encourage consumers in Lagos to visit participating Fouani showrooms, explore the selected LG models and take advantage of the campaign before it ends,” he said.
Beyond the promotional rewards, LG said its refrigerators and freezers are designed to meet the practical needs of modern households by helping families preserve food, organise kitchen spaces and enjoy greater convenience.
The company said the initiative aligns with its Life’s Good philosophy, which focuses on developing innovations and experiences that make a practical difference in consumers’ lives.
Through the partnership, LG and Golden Penny aim to combine home appliance technology with everyday food products, making purchases of selected refrigeration appliances more rewarding for Nigerian families.
The promotion begins on October 19, 2026, at Fouani showrooms across Nigeria and will remain available while stocks last. Customers are encouraged to visit the showrooms to explore the eligible models and claim the corresponding Golden Penny goodies bundle with each qualifying purchase.
