Cool-C Car Mart is a marketplace for virtually all brands of foreign used (Tokunbo) cars ranging from Mercedes to Toyota, Honda, Volkswagen, Lexus, and Nissan amongst others.
Located along 7th Avenue, Festac Town, Lagos, Cool-C Car Mart does not only boast of an array of brand new-looking cars, it is a place where auto lovers can get their dream cars- Saloons and SUVs in particular, at very cheap and affordable prices.
Mr Chinwuba Izuh, Chief Executive Officer of Cool-C Car Mart, told digitaltimesng.com that his firm has contributed in no small way in helping Nigerians own their dream cars in spite of the harsh economic realities.
“We are a company built on integrity and quest for quality products. That is why we’ve never had any after-sales issue with any of our customers because we ensure that what we import into this place are well tested, quality automobiles.
“In spite of this integrity and quality assurance, we still rank the Number 1 when it comes to affordable pricing. We do this, not because we are covering the cost of importation but because we feel the pains Nigerians are going through. We know what Nigerians are passing through and the desire to own their dream cars.
“What we have here is a combination of quality and affordable products. Our mission here is to ensure that Nigerians willing to have their dream cars are not denied such necessity and luxury as a result of the high cost of automobiles,” Izuh said.
The CEO stated that in the past when the Nigerian economy was booming, Nigerians were purchasing brand new cars because they could afford them then, regretting that unfortunately, that regime is now history.
According to him, “In those good old days when the country’s economy was buoyant, new car purchases were not only common but thrived. However, with the worsening economic downturn, brand new (or ‘tear rubber’) cars have become too expensive for many. Today, foreign used cars have become an alternative because they come neat, solid and cheaper.”
“The National Bureau of Statistics (NBS) released a report last year showing that Nigeria spent a whopping sum of N148 billion to import used vehicles in the first quarter of 2019. It showed that used vehicles are the third most imported goods in the country, behind Laboratory glassware and motor spirit.”
He noted that the company plans to get into aggressive marketing of its products by commencing online sales via the website, Instagram, Facebook, YouTube and other social media platforms, stating that that imported foreign used cars known as Tokunbo has till date, remained a phenomenon.
“You know that with the advent of the Internet, particularly social media, there has been an emergence of online car shopping sites making the purchase and sale of cars easy for Nigerians with just smartphones and access to mobile data.
“In addition to giving Nigerians the opportunity of coming to our ultra-modern showroom in Festac Town, we are going to open up the virtual platform for our existing and prospective customers to sit in the comfort of their homes and make orders for cars of their choice,” Izuh said.
On what stands out Cool-C Car Mart, Izuh said apart from its affordable prices, its customers are allowed to properly scrutinize the specifications of the car of their choice, mileage covered as well as a mandatory test driving to ascertain the state of health of the car.