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Wednesday 29th March, 2023


(OPINION): Pay TV: What You Get With Pay-Per-View





One afternoon some weeks back, a call from a secondary school mate roused me from my lockdown-induced siesta.

My mate, an excitable guy from way back, wanted to share with me a piece of news he thought I had not heard.  “What is it?” I asked groggily.

He said Festus Keyamo, Minister of State for Labour, had urged DStv, GOtv and StarTimes to give subscribers free subscription for at least one month as a way of lessening the economic impact of the lockdown imposed by the COVID-19 outbreak. I told him I had seen Keyamo say that on Twitter.

My friend thought it was a very bright idea but wanted to know what my view was. I took the liberty of our closeness since our pre-teen years to tell him he was talking unadulterated tripe. Of course, he responded in a similar fashion, saying: “Foolish boy” (he’s always called me that, anyway).

I got serious after our playground-level exchange, telling him that I thought DStv, GOtv (promoted by MultiChoice Nigeria) and StarTimes could assist Nigeria better by donating money and test kits (the latter was in short supply) because the country needs to arrest the spread of the virus.

He responded, saying (in jest, of course): “You’re capable of being bright, but it doesn’t happen frequently.” MultiChoice would later announce a support package totalling N1.2billion, which is not the issue here.

My friend was not done. In addition to whatever donations they might make to support the government’s effort at containing COVID-19, my friend suggested, MultiChoice should introduce the Pay-Per-View (PPV) model, which he believed would help about 40million subscribers pay less for pay television services.

He actually added that the system has always been in operation in South Africa, which I immediately told him was nonsense. I asked him if he seriously believes that there are 40million pay television subscribers, let alone of DStv and GOtv in Nigeria and asked him for evidence in support of his claim.

He started talking about hotels, offices, homes et al. I told him whatever is asserted without evidence is dismissible without evidence just before he ran out of airtime. I had to call him back. When I did, I asked him how he thought PPV works.

Photo credit:

He replied, saying: “We will only pay for the channels we watch, not for those we don’t watch, especially when there is a power outage, we are at work or out of town.” It was my turn to counter-punch and I did with glee. “Is that what you’ve been reading with those onion-size eyes of yours? Stop listening to newsstand discussions,” I replied.

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He countered with the popular notion that pay television operators should operate the pay-as-you-go model in telecommunications. At that point, I knew my friend, like many other people I encounter on social media platforms, is in the grip of serious misapprehension. And I told him so.

Of course, he responded with a friendly fusillade of abuses.

When the fumes of his words dissipated, he admitted that he had a prefabricated view of pay-per-view, which he acquired from the media, especially social media.

Before the lockdown, my friend had been following developments in the House of Representatives where a member, Uyinem Idem, moved a motion seeking to compel pay television operators to ditch the monthly contract model for pay-as-you-go (sometimes called pay per view).

Relying on uniformed tittle-tattle, Idem based his position on the assumption that pay-as-you-go is the model used in some countries where MultiChoice, the biggest of the pay-television firms, operates.

He is also persuaded, like my friend, that MultiChoice’s subscriber base in Nigeria is the largest in Africa by a country mile. Well, I quickly informed him that there is no pay television service provider in the world that operates a PAYG model. None.

A family watching a Pay-tv channel
Photo credit: Money Crashers

The lockdown stopped proceedings on that motion but since the resumption of the House, it has bounced back and is spinning Idem and some of his colleagues really giddy. On Tuesday, the House inaugurated an ad-hoc committee on non-implementation of the pay-as-you-go model, with Idem emerging as Chairman.

“We have interacted with Nigerians and what they want is pay-as-you-go, so that when they are out in their respective locations, their subscriptions can be there and they will make use of it when they return,” said Idem while speaking to journalists shortly after the committee was inaugurated.

Idem added that his belief that customers must be able to choose what they want (whether or not that is possible) was his main motivation for moving the motion.  

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Idem, it is safe to say, has read the manual for crowd-pleasing authored by the 8th National Assembly, which mastered the art of pretending to fight for Nigerians even on matters it has little or no knowledge about.

Before I return to my friend, I wish to point out that prices of many goods and services have gone up, notably since the implementation of the new VAT regime began on 1 February, but the House has never once demanded that providers of such should continue to make such available at the same price.

Now, I return to my friend. I shared with him what I know of pay-per-view and he realized it is not the same as what he assumed it was. In case, just in case, you are like my friend, I urge you to pay a little attention and your view (of PPV) will never be the same again (pardon the doctrinal allusion).

Full disclosure. I was also like my friend: I remained incurious and shut my mind to anything that went against what I held to be true.

So, what is PPV and how does it work? The fool’s explanation given to me by the first person to free me of my ignorance about PPV is that it is a television service requiring viewers to pay a fee in order to have access to a specific programme.

A DStv decoder
Photo credit: Nigerian Price

PPV enables everyone who pays a fee to have access to the programme at the same time. It is not the same as video-on-demand service (VOD), which enables viewers to watch pre-recorded programmes when they want.

The model is essentially used to live-broadcast one-off, big-ticket events such as epic boxing, wrestling and football matches as well as entertainment events.

PPV is available via cable or satellite TV subscription and Internet services in the US, Canada, UK and some parts of Europe. So if you have a cable or satellite subscription, you still must pay separately for an event to be broadcast via PPV.

Also, if you pay for, say, a boxing match on PPV and you do not watch, no refund is made.  Of course, you also do not get a refund if a 12-round boxing match ends in the first or second round.

PPV, to cut a long story short, is not the same as pay television. Is it cheaper?  Let’s do the math. Thankfully, the Internet is there to bear witness these days.

The Tyson Fury/Deontay Wilder heavyweight boxing rematch, which held in February, was available in high definition for $79.99 on PPV in the US and £61 in the UK. Non-high definition version of the bout was available at $69.99 in the US and £53 in the UK. The fight lasted all of seven rounds!

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Two years ago, the Floyd Mayweather/Connor McGregor bout was available for $99.99 and $89.99 in high and standard definition respectively. In 2015, the Mayweather/Manny Pacquiao clash was sold via PPV to viewers in the US for $99.5.  The three fights were watched on DStv in Nigeria at no extra cost to subscribers.

Often, PPV is used interchangeably with pay-as-you-watch, which is ripped off the telcos billing model.

Pay television subscribers are relentless in asking why the industry cannot adopt the model in the telecommunications industry. Seductive as this is, it is undergirded by some degree of ignorance. Pay-TV companies and telecommunications companies have very different modes of operation.

Telecommunications operators do not pay for entertainment content because that is not their business. What they buy is a spectrum, for which they make a one-off payment. Pay-TV operators, except ones that don’t plan to survive, continue to pay for content, usually at eye-watering high costs every time the contracts come up for renewal.

Equally importantly, content owners/creators do not sell to pay television operators, which are vendors, on a pay-as-you-watch basis. The terms of content redistribution contracts are notoriously stringent, leaving pay-TV operators with no wiggle room.

A major reason for the pay-as-you-watch clamour is that monthly contract system is inflexible and condemns subscribers to be billed whether or not they are watching. It cannot be otherwise.

The technology used in Pay-TV broadcast transmits signal is called the downlink. It transmits a signal in one direction: to the decoder; not to the operator.

This means the operator is unable to know whether or not a subscriber is watching or what is being watched. The only thing a provider’s automated system can do is to prevent the smart card from accessing signal at the expiration of the subscription.


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NDPB At One: The Evolution Of Data Privacy Under Dr. Vincent Olatunji

“People who end up being first don’t actually set out to be first, they set out to do something they love,” thus, creating a lasting legacy for themselves.

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Dr. Vincent Olatunji, National Commissioner/CEO, Nigeria Data Protection Bureau

By Yusuf YUSUF

The pioneer National Commissioner/Chief Executive Officer of the Nigeria Data Protection Bureau (NDPB), is one man who has risen through the ranks, showing expertise both in administrative roles as well as the information technology field, as a formidable force whose trajectory of achievements keeps many on their toes.

All these, he has managed to achieve without giving room for the notion of imitation but rather, by setting an exemplary step in advancing policies to ensure the development of the status quo.

A Certified Public Private Partnership Specialist (IP3 Specialist) and a PECB Certified Data Protection Officer, Dr. Vincent Olatunji, (FIIM, IAPP, and NCS) is a promising figure the technology world needs to watch out for in coming years.

He joined NITDA in 2002 and has worked in various departments thereby rising to the position of director in 2014 and Acting DG in 2016 amongst other roles serving in various departments before his recent appointment as National Commissioner.

In just over a year, Dr. Vincent Olatunji is creating a new legacy as the pioneer National Commissioner/Chief Executive Officer of the Nigeria Data Protection Bureau while setting the pace for the institutionalization of data protection laws in Nigeria.

The Nigeria Data Protection Bureau (NDPB) is an intrinsic segment of the Ministry of Communications and Digital Economy born on the 4th of February 2022, out of the need to uphold the National Digital Economy Policy for Digital Nigeria (NDEPS) by further strengthening as well as entrenching the protection of personally identifiable information and sensitive personal data.

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Such data includes emails, names, telephone numbers, house addresses, religious beliefs, political lineage, medical records, labour union affiliations, and information being uploaded online in line with standard global practices in a digital economy.

The objective of the bureau as stipulated by the Nigeria Data Protection Regulation 2019 (NDPR) include

  1. Safeguard the rights of natural persons to data privacy
  2. Foster safe conduct for transactions involving the exchange of personal data
  3. Prevent manipulation of personal data and
  4. Ensure that Nigerian businesses remain competitive in international trade through the safeguards afforded by a just and equitable legal regulatory framework on data protection.

While keying into the global digital revolution is inevitable, it is only pertinent that this rising need is met with accurate preparedness. It is on this note, a major milestone was recorded under the able leadership of Dr. Isa Ali Ibrahim Pantami, with the launch of the National Digital Economy Policy and Strategy for a Digital Nigeria (NDEPS).

The NDEPS was launched by President Muhammadu Buhari (GCFR) in 2019. This subsequently led to the re-designation of the  Ministry of Communications to include the digital economy, thereby giving it a new phase.

With this development, the journey of the much-desired and envisioned Digital Nigeria began. This was, however, followed by several restructurings to accommodate the new set mandate of the Ministry. And such restructuring included the NDPR.

Unarguably, Dr. Olatunji has continued laying exemplary standards for any successor to measure up to in time memorial as he has managed to adapt existing resources and manpower to carter for the immediate needs of his bureau to ensure swift and immediate operations against all odds to kick start immediate operations.

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Stepping into the herculean task of laying a solid bedrock for data protection policies and strategies without giving room for doubts or sloppiness while distinguishing himself as a formidable force to reckon with, as a pioneer, may pose a major challenge to many.

This is because the way of the pioneer is always filled with different hurdles stemming from proper administration to implementation of policies. However, Dr. Olatunji draws strength from his love for his profession, leaving no stone untouched in his quest to achieve excellence as he emulates the popular saying that “People who end up being first don’t actually set out to be first, they set out to do something they love.”

The Bureau, within the last year of its establishment, has recorded significant growth under various parametres including but not limited to the following: –

  • Rate of increment of the public sector integration into data privacy and protection framework – 100%,
  • Rate of increment in the enrolment of DPOs from data controllers and processors across Nigeria – 600%,
  • Rate of increment in the licensing of Data Protection Compliance Organizations (DPCOs) – 50%

Similarly, revenue generation through the implementation of the NDPR has increased by over 60%.

The foregoing milestones are taking place at a time when the Digital Economy under Prof. Isa Ali Ibrahim Pantami is breaking records in its contribution to Nigeria’s GDP. The ICT sector for instance contributed 18.44% to the total real GDP in Quarter 2 of 2022 – outperforming virtually all other sectors.

The establishment of the Bureau, under the visionary leadership of President Muhammadu Buhari, has strengthened the bulwark of fundamental rights and freedoms of Nigerian citizens in the data economy ecosystem and has, to all intents and purposes, earned Nigeria a pride of place in the arena of international data governance and human capital development.

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With the recent approval of the Nigeria Data Protection Bill by the Federal Executive Council (FEC) for further ratification and endorsement by the National Assembly, we wish Dr. Vincent Olatunji, twice as much of successes recorded by him just in one year as he sets out to achieve greater developments in the strategic implementation of data protection laws in Nigeria.

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How To Survive The Last Week Of January On A Budget



January is renowned for being a month of extremely slow days, mounting bills and a long, grinding wait for payday. This is often the case for folks in paid employment. 

However, the difficulties that traditionally accompany the month of January impact entrepreneurs or those in business as well.

Usually, discretionary or disposable income is often limited and tightly guarded, with many potential customers trying to wade through to the end of the month after the customary lavish spending that trailed the previous year-end festivities.

With the current fuel scarcity plaguing most parts of Nigeria burning deeper holes in the pockets of the average Nigerian, there is a common consensus among many to see the back of January.

Beating the sapa occasioned with the January season often requires a certain level of skill and wits. It is better to stroll into February (the month of love) with a meagre balance or even broke than to enter it on your knees with a crushing bundle of debts on your back.

Here are a few ways you can see out the last week of the month in flying colours on a tight budget, courtesy of Konga, Nigeria’s leading composite e-commerce company.

1. Make Garri Your Friend

Just kidding, but then you might want to invest a little of your scarce resources on food or foodstuffs that are not so expensive but last for a long time. Food items like Garri, Bread, Beans, and the like, as they allow for varieties, would definitely come in handy if you are the type that cooks their own meals.

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2. Substitute

We know our help comes from God, but at times like this, you might like to forego your normal routine and go with more budget-friendly options. Instead of ordering an Uber or a ride to work as you’ll typically do, you may have to wake up earlier and commute via public transport. You can also substitute your expensive beverage for a 3-in-1 coffee or tea; instead of buying that pricey loaf of bread, you could opt for a biscuit instead.

3. Spend more time with friends and family members

The famous saying “The more, the merrier” has never been more beneficial. When things are tight, the best exit route is to be with people who could help lighten the load. With friends, you could share your resources and make the best out of the situation.

4. Be Content

This last week of January, beating sapa entails being content with yourself. In fact, phrases like YOLO or “If I perish, I perish” would do you more harm than good. Avoid frivolities, get only the necessities, understand that all fingers are not equal, and be content with what you have. Mr. James’ brokenness could be your average level, so no matter where you find yourself, cut your coat according to your cloth.

5. Look out for Cheaper deals

Most importantly, a major element to seeing yourself through January smiling is to be alert to juicy offers or the best deals. There is always an advantage to it, that satisfaction that comes from walking away with a sweet deal on a purchase. This is one of the reasons you must embrace Konga when it comes to shopping for all your items during this period.

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In fact, the ongoing Konga Jara promotion remains your best bet. It is an open secret today that most items are cheaper at Konga and you also enjoy the benefit of guaranteed quality and swift delivery.

In summary, if you’re able to stick to the points mentioned above, you’re well on your way to surviving these last 77 days of January, while leaving many of your peers wondering how you managed to pull through in such a brilliant fashion.


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7 Mistakes Organisations Make That Cause Good Workers To Quit

The decision to leave an organization doesn’t just happen overnight

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Workers in an Organisation....... Photo Credit: Business Insider Africa


Talk to any leader of an organization and they will tell you one of the things that bother them the most is losing good people. There is a saying that has become very common: “People don’t leave bad jobs, they leave bad bosses.” While many people do leave because of their relationship with the people they directly report to, the reasons are more varied in many cases.

Unhappiness is the main reason employees leave organizations. Yet, what exactly causes people to be unhappy? There are a number of factors that come into the equation that can cause people to conclude they could be better off working somewhere else.

The decision to leave an organization doesn’t just happen overnight. Usually, the conditions have been around for a long time, slowly draining the employee’s enthusiasm and desire to bring their best selves to work every day.  As Phil Johnson, founder and CEO of The Master of Business Leadership, says, “The drama, chaos, and conflict experienced in these toxic work environments lead to low levels of employee engagement.”

Here are seven issues that slowly drain a person’s desire to work for an organization:


People spend a great deal of time at work, and if they get the feeling that they’re not being appreciated, it will slowly drain their energy and desire to give their best. The lack of appreciation can show up in various forms. Lack of recognition for their accomplishments is a key example. When we are working hard, doing good work, and nobody seems to notice, it kills our desire to continue to do more.

Another area is a lack of caring or taking an interest in our special interests, talents, and life outside of work. When we spend so much time at work, we expect others to take an interest in us as unique individuals, with special talents, needs, struggles, and home situations. And we want the people we report to support us when we are going through difficult times.

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“When employees feel a genuine connection with their leader, their role, and the organization, they are stronger collaborators and communicators, and are more engaged,” explains Debbie Muno, managing director of Genos North America.


While there are different levels of talent and responsibilities within organizations, we expect the standards for promotions and rules of conduct to be applied equally to employees in the organization. Few things are as upsetting as when organizational rules they’re expected to follow are not adhered to by the higher-ups.

Another sore point that really drains performance is when people perceive that promotions are given based on favoritism rather than meritocracy.  The resentment and anger resulting from these actions, or just the perception of them, create a toxic culture that causes good people to leave.


In order to feel fulfilled in our work, we need to have some say in what our work looks like. Whether we have a choice on what we work on, have a say in company goals, or have a say in work-related decisions, we need to have choices to feel fulfilled in our career.

The best work happens when leaders trust us to know what to do and can count on us to do it well. Managers who act as guides and coaches—and are approachable when employees have problems—will see their staff perform much better than those who micromanage and allow their people little discretion over how their work is done.


Organizations that expect employees to do their jobs without considering what they are passionate about not only miss out on harnessing those passions, but also alienate their people. It takes work, effort, and getting to know people to find out what their passions are. Unfortunately, many workplaces don’t have the desire to find out. As a result, those who believe employees are hired simply to fill a position and should leave their passions at home will find significant turnover among their teams. After some time, these team members will be looking at other companies known for an employee-first culture.

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On the other hand, those organizations that do make the effort to find the connections between their people’s work and their passions will see an increase in productivity, higher rates of job satisfaction, and a happier workplace overall. To that end, author Debbie Peterson recommends utilizing psychometric questionnaires. “[These] can ensure employees are in roles where their skills and personalities can shine, and ensure the longevity of the employee and their employment as well as the performance of the organization,” explains Peterson.


Many organizations have an Employee Appreciation Day once a year when everyone is acknowledged and treated the same. The problem is that not everyone has the same skills, contributes equally, or regularly brings the same effort. Receiving the same recognition as someone who does the least work possible upsets those who go above and beyond, bring extra enthusiasm to their work, and give their best every day.

Not only should people be recognized for their achievements, but they also should be able to communicate how they wish to be recognized. In my book, The Other Kind of Smart, I talk about how important it is to get to know people in order to appreciate them in a way that powerfully connects with them.


One thing millennials have become known for is wanting their work to have meaning and to feel that they are making a difference. Previous generations have wanted this as well but settled for less as they believed the workplace was not the place where this was possible. Now, millennials are a major part of our workplace and are rising to leadership positions. Finally, organizations have started to pay attention.

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Organizations must create a vision and share it with their people in a way that ensures everyone understands how their contribution makes a difference. Everyone wants to feel pride in their work and in the organization they work for. This will become increasingly important as younger generations, crucial to an organization’s success, demand this.


In previous decades, the idea that we should have fun at work would have left leaders aghast. Work was work, and people were expected to have fun outside of the workplace. We have since come to understand that having fun at work is a great way to invigorate people, give them something to look forward to, and even alleviate stress and boredom. “For instance, [some] high-tech firms now encourage employees to take table tennis breaks,” says Peterson, “with the added benefit that it promotes physical and neurological fitness.”

When people are not only allowed, but encouraged, to have fun in their workplace, they are more relaxed, are able to build camaraderie with their colleagues, and are motivated to perform better.

****Culled from

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