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Thursday 23rd March, 2023


GOtv Nigeria Refreshes Brand With Bold New Look, Pay-Off Line



Nigeria’s aspiration to digitise her television broadcasting began in 2008 when the then government announced a plan to implement digitisation of the country’s analogue television signal by 2015.

This was of course in line with the global deadline given by the International Telecommunications Union, an arm of the UN responsible for telecoms technology.

Since then, the country has witnessed a public awareness campaign for the transition from analogue to digital in television transmission.

GOtv, the pay-TV offering of MultiChoice on the Digital Terrestrial Television (DTT) with its advanced DVB-T2 technology has been at the forefront of the country’s campaign towards digital migration.

The impact of GOtv in the DTT space has given Nigerians in the middle- and lower-income categories have access to a wide range of informative and entertaining content on subscription plans that best fit their needs and budget.

Quality and affordable digital entertainment for the whole family has been the brand’s proposition and nine years after, GOtv (now GOtv Nigeria) has refreshed its brand identity in keeping with its promise of giving customers more value for money.

When the DTT service first started in 2011, it had ‘Entertaining Africa’ as its pay-off line to reflect the core of its mission in the continent.

The Pay-TV service provider has recently repositioned to give its customers a stronger sense of control with a variety of exciting local, kids, news and sports content across several packages.

The brand changed its pay-off line to ‘Live it. Love it’- an apt phrase to capture the intention of the brand for its present and potential customers because GOtv Nigeria is more than just entertainment.

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And now, the brand has streamlined this to ‘Love it’ – a crisp and succinct call to action for customers to enjoy the TV entertainment they love with family and friends.

GOtv Nigeria assets also spot a bolder look with modern geometric design elements for an added visual interest and identification.

The primary colour palette – red, green and yellow – has also been refreshed and extended with a secondary palette that includes orange and turquoise, to create a more aesthetically pleasing design on all communication materials.

These work together to create a memorable brand in the hearts and minds of its customers.

Since its inception into the Nigerian market, the brand has launched a series of campaigns to woo and impress its customers. Some of the recent campaigns include GOtv Top Up which, like the name implies, topped up the customers’ subscriptions on lower packages for an opportunity to experience the exciting premium content available on GOtv Max.

There was also GOtv Golden Window, which guaranteed new customers access to 3 months of uninterrupted access to quality entertainment.

With the COVID-19 pandemic, the ‘We Dey Your Side’ campaign offer in April was particularly soothing for Nigerians during the lockdown as the campaigns ensured the upgrade of the customer’s package to the next higher one. Many customers said the lockdown period was tough for them but also mentioned that it could have been tougher without these campaigns.

When it comes to local programming, GOtv parades the popular Africa Magic Channels – AM Family, AM Epic, AM Yoruba, AM Hausa, AM Igbo – which showcase a variety of great popular Nigerian series and top-notch dramas such as The Johnsons, Halita, My Siblings & I, Flatmates amongst others.

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GOtv is as proudly Nigerian as it can ever get. It has enhanced the Nigerian spirit of resourcefulness and industry as it has been able to create jobs for thousands of Nigerian youth with the GOtv Sabiman Initiative, a door-to-door customer service scheme that ensures customers enjoy maximum value from its service.

Nobody can gainsay the fact that unemployment is a major problem in most African countries. MultiChoice, the owners of GOtv provides training for the participants in, among other things, installation of GOtv, resolution of customers’ complaints, and customer service. This invariably means the bigger the reach of GOtv, the more employment opportunities for Nigerians.

The real deal, of course, is in the local and international programming Nigerians enjoy from the comfort of their homes and offices and the brand is more than ever before committed to delivering the best when it comes to family entertainment in Nigeria. The various packages now available are designed to meet each family’s needs, tastes and pocket.

There is also the Nigerian flavour in the naming of the packages. Back in November 2019, MultiChoice expanded the entertainment offering on GOtv with the introduction of two new packages with ‘Naija centric’ names – GOtv Jolli and GOtv Jinja.

These new packages according to the company were exclusively and specially curated for the Nigerian market and came upgraded with new channels and fresh content for a more enhanced viewing experience. With the new package names, the brand has been able to gain a level of stickiness with customers as the names are part of Nigerians’ colloquial and everyday language.

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An overview of GOtv packages reveal options that customers can choose from depending on affordability and their needs, a move by the company not to compromise on quality and variety offered.

With just NGN 3,600 per month, customers can get GOtv Max which offers great variety with over 72 international and local channels. GOtv Max is the home of La Liga and Serie A, local and international programming and a variety of kids and educational channels.

Next is GOtv Jolli which costs just NGN 2,460 per month and with this, customers have a broad selection of over 68 local and international channels across all genres.

Also available is GOtv Jinja which costs just NGN 1,640 per month and affords the customers access to over 47 quality channels.

Without a doubt, the GOtv Nigeria brand has evolved over the years. With a presence in 24 states and close to 50 cities in the country, the brand continues to push the envelope within the DTT space with different creative campaigns that are geared towards giving Nigerians top-class television entertainment delivered via the most modern broadcast technology platform whilst entrenching itself in the fabrics of the society with its socio-economic programmes and reward schemes.

It’s safe to say that hundreds of thousands of households are living in the unforgettable world of GOtv, and they are loving it!

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Africa 24 Group Joins The African Union Of Broadcasting (AUB)

The Africa 24 Group will actively participate in all the activities of the African Union of Broadcasting, particularly in the broadcasting, distribution and sharing of its contents to all members of the AUB

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The Africa 24 Group has become a member of the African Union of Broadcasting (AUB), the biggest media professional organization in Africa with over 80 members.

The AUB is also the only African organization, member of the World Broadcasting Union (WBU).

The Africa 24 Group will actively participate in all the activities of the African Union of Broadcasting, particularly in the broadcasting, distribution and sharing of its contents to all members of the AUB across the continent and its associate members around the world.

The continent’s leading audiovisual brand, Africa 24 Group has had a total of 4 full HD television channels since November 2022, each, leader in their segment:

  • Africa 24: Leader of information in French on the Continent, published by Amedia
  • Africa 24 English: Leader of African Information exclusively in English
  • Africa 24 infinity, the channel of creative talents dedicated to music, art, culture, fashion
  • Africa 24 Sport: first channel of sports information and competitions of the Continent.

According to Mr. Grégoire Ndjaka, Director General of the AUB, “the Africa 24 Group, which has been the official media partner of the African Union since 2019, joins the big family of the AUB, its 80 members and partner institutions to share a common vision of promoting the continent’s media.

“We will develop a dynamic platform with Africa 24 to reinforce a positive narrative of Africa’s past, present and future potential. The Africa 24 Group is a real continental success, thanks to its ability to develop content at the local level on the major themes of current Africa.

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“We must work together to promote, strengthen the influence and consolidate the position of the countries of the continent on African and global issues.”

For the Africa 24 Group, which will celebrate its 15th anniversary in February 2024, joining the AUB is a major step that marks a new dynamic in its development.

From being the continent’s leading French-speaking news channel, Africa 24 is now a leading publisher with a unique reputation among the African population, senior executives and decision-makers.

The solid development prospects of the Africa 24 Group are in line with the partnership signed between Africa 24 and the African Union and its member countries like the Republic of Cameroon, which is a reference institutional partner of the Media Group.

For Mr. Constant Nemale, founder of the Africa 24 Group, membership with the AUB marks a new direction that is part of the “Attractive Africa” ​​vision, the objective of which is to see African institutions and business enterprises support and promote the development of the continent through innovative local content.

“Becoming a member of the AUB is the greatest professional reward for the Africa 24 Group. This membership will enable our media through its 4 channels to collaborate more effectively with all the media on the continent, to strengthen the quality of productions, develop synergies, and be part of a dynamic of cooperation to initiate content in the official languages ​​of the continent, namely French, English, Portuguese, Arabic, but also in the various African local languages.”

Through its “AUBVision” content exchange platform, the AUB makes available to its African members and partners (European Broadcasting Union – European Radio-Television Union (EBU), Radio-Television Union Arab States (ASBU) and the Asia-Pacific Broadcasting Union (ABU), etc., contents of Africa 24 Group.

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The African Union of Broadcasting and the Africa 24 Group will initiate a joint development program in sports, and the creative industries, in the training of media professionals and also towards institutional and corporate partners to promote African creative genius in all fields.

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BON Postpones TNBA, Extends Deadline For Entries



The Broadcasting Organisations of Nigeria (BON), organisers of The Nigeria Broadcasting Awards (TNBA), have postponed the awards ceremony to April 2023 and extended the deadline for the submission of entries into the various award categories.

The postponement decision was reached during a review meeting held on Tuesday 18th October 2022 between the Steering Committee, the Consulting firm, and BON Secretariat.

According to the committee, headed by Mr. Guy Murray-Bruce, President, Silverbird Group, the postponement became necessary in view of the number of broadcast professionals hindered from meeting the 23 September deadline for submission of entries by technology and courier companies, adding that the new deadline is 15 January 2023.

“We received 471 entries at the expiration of the deadline for submission. But we kept receiving pleas for an extension.

“After considering the reasons given by prospective entrants, who could not meet the original deadline, we resolved to extend the deadline, so as to have a really competitive process and ensure that we do not marginalize people, whose bids to file entries were thwarted by poor internet connectivity and delays by courier companies.

“We realized that both factors were beyond their control and felt it would be unfair to exclude them from the awards process on such bases. We have, therefore, extended the deadline to 15 January 2023,” the statement said.

The Steering Committee also extended the time span of entries eligible for consideration by the judges’ committee, headed by Mr. Emeka Mba, former Director-General of the National Broadcasting Commission (NBC), to 31 December 2022.

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This implies that entries must be original copies of work undertaken between August 1, 2021, and 31 December 2022, as against the previously announced date of 31 August 2022.

Entries are also required to be accompanied by entrants’ resumes and are to be submitted either as an MP3 audio file for radio or an MP4 video file for TV.

TNBA, according to BON, is a platform for the recognition and celebration of professional excellence in the Nigerian broadcasting industry. The award has 12 competitive categories in radio and television and is open to broadcast platforms licensed by NBC.


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NBC Fines DSTV, Trust TV, 2 Others N20m For ‘Terrorism Glorification’

-Says Fine Must Be Paid On Or Before August 30

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The National Broadcasting Commission (NBC) has imposed a fine of N5 million each on Multichoice Nigeria Limited, owners of DSTV, TelCom Satellite Limited (TSTV), and NTA-Startimes Limited for broadcasting a documentary by the BBC Africa Eye titled, “Bandits Warlords Of Zamfara”.

Also fined the sum of N5 million was Trust Television Network (Trust TV) for the broadcast of another documentary titled, “Nigeria’s Banditry: The Inside Story”, which was aired by the station on March 5, 2022.

NBC made this disclosure in a statement titled: ‘NBC Sanction PayTV Platforms’ which was issued on Wednesday. August 3, 2022, and signed by its director-general, Balarabe Shehu Illela.

DigitalTimesNG recalls that last week Thursday, the Minister of Information and Culture, Lai Mohammed, noted that the Federal Government would sanction Trust TV and BBC for “terrorism glorification” in their documentaries.

Mohammed said the federal government was aware of the “unprofessional” documentary by the BBC Africa Eye, where interviews were granted to bandit warlords and terror gangs, thereby promoting “terror” in the country.

While acknowledging the need of educating, informing, and enlightening the public on issues bordering on developments and happenings within and outside the country, the Commission in the statement, advised broadcasters to be circumspect and deliberate in the choice and carriage of contents deleterious to Nigeria’s national security.

Consequently, NBC said the airing and carriage of these documentaries, contravened the provisions of the Nigeria Broadcasting Code, Sixth edition.

The relevant sections cited include “3.1.1: No broadcast shall encourage or incite to crime; lead to public disorder or hate, be repugnant to public feelings or contain an offensive reference to any person or organization, alive or dead or generally be disrespectful to human dignity;

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”3.12.2: The broadcaster shall not transmit a programme that incites or likely to incite to violence among the populace, causing mass panic, political and social upheaval, security breach and general social disorder; and

“3.11.2: The Broadcaster shall ensure that law enforcement is upheld at all times in a manner depicting that law and order are socially superior to, or more desirable than crime or anarchy.”

NBC said the imposed penalties on the broadcast media platforms and station were to be remitted not later than August 30, 2022.

While warning that failure to comply with this directive will lead to the imposition of a higher sanction as provided in the Code, the NBC enjoined broadcasters to be instruments of national unity and desist from falling into antics of using their platforms to promote and glamorise subversive elements and their activities.

“Please note that every broadcast station or platform is responsible for the content it transmits or transmitted on its platform, and shall be held liable for any content in violation of the Nigeria Broadcasting Code,” the Commission added.


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